Rick Wood | Branding & Marketing Consultant

Rick Wood joins ArchPoint Consulting from VF Corporation, global leaders in apparel and footwear. He brings nearly 20 years of experience in brand leadership/executive management, global sales, growing and scaling both emerging and established brands.

Most recently, Rick served as President of VF Corporation’s largest group of businesses, the Outdoor and Action Sports Coalition (The North Face®, Vans®, Reef®, JanSport® and SmartWool®) for Europe, Middle East and Africa. Rick’s international business experience refined his proficiency in applying consistent global brand values while respecting the needs of unique, individual markets. Prior to his appointment with VF International, Rick was Vice-President and General Manager of VF Outdoor Canada, where he developed his skills in sales management, product innovation and brand development based on consumer insight, e-commerce business development, retail management, brand acquisition, business evaluation and integration.

Rick’s expertise ranges from small entrepreneurial brands to multi-billion dollar market leaders throughout North America, Europe, Middle East and Africa. Rick attended the University of Manitoba, School of Economics and now resides in Montreal, Canada.​