OGSM
Clarity is a beautiful thing. That’s why we’re advocates of OGSM, a powerful strategic planning framework that drives alignment, focus, and clarity so all levels – from C-suite to customer service – know where they’re headed and how to get there.
Let OGSM lead the way.
A brief lesson on OGSM
The OGSM framework is a powerful tool that uses a concise, one-page format for long-term (typically 3-5 years) strategy development and execution. By distilling complex strategic planning into a manageable format, it helps organizations stay focused on what truly matters over the long haul while ensuring alignment across all levels.
OGSM stands for Objectives, Goals, Strategies, and Measures, and each component plays a critical role in translating an organization’s vision into actionable steps. The framework is designed to link the big-picture strategic elements—such as mission, vision, and values—to the tactical operational activities that are necessary to achieve strategic success. In other words, it acts as a bridge, ensuring that all of the work being done at the operational level is meaningfully contributing to moving the organization toward its ultimate goals.
The OGSM framework is particularly effective because it forces teams to clarify their high-level objectives and make them measurable, which makes progress easier to track and adjust. This structured approach helps to prevent strategic drift, where day-to-day activities lose sight of the bigger picture, ensuring the organization stays aligned on its core mission.
Direction-setting statement
Objective
Answers the Question
Where are we going?
Choices made to achieve objective and goals
Strategies
Answers the Question
How will we prioritize our choices?
Financial & operational performance goals
Goals
Answers the Question
What must we accomplish financially?
Quantitative figures used to track progress on strategies
Measures
Answers the Question
How do we measure success?
Although the precise origin of the framework remains unclear, Procter & Gamble (P&G) is widely credited with developing the modern version of OGSM. P&G used it to align their massive global organization, ensuring that all departments and teams were working cohesively toward shared goals. Since its implementation by P&G, the OGSM framework has gained widespread adoption, particularly among Fortune 500 companies around the world. Today, it is used by organizations of all sizes, from global corporations to smaller businesses, because of its simplicity, clarity, and effectiveness in driving results.
Additionally, one of the OGSM’s strengths lies in its flexibility. The framework can be adapted to suit various industries and business models, making it highly versatile. Whether an organization is in the early stages of growth or a well-established enterprise, OGSM provides a clear, focused way to execute long-term strategy while ensuring all efforts are aligned with overarching objectives. It is not just a tool for high-level executives; it can be utilized by teams and departments within an organization to align their efforts with the company’s broader vision, thereby improving collaboration and accountability.
Overall, OGSM remains one of the most effective frameworks for translating strategic vision into actionable plans that drive measurable results over the long term.
ArchPoint is the world leader in OGSM methodology and delivery.
Don’t know where to start?
Choosing that you are no longer satisfied with the status quo is easy. Knowing what to do next is hard. Our myOGSM software sets you off on the right foot for your strategic planning journey.
You can only judge the true quality of something by trying it for yourself.
We’re passionate believers in OGSM today because we experienced it when we were in your shoes — searching for solutions to aggressive growth goals, efficiency, and productivity problems or issues with people and culture — searching for a way to bring it all together, for clarity and a path to drive the business forward.
Ready to make your strategy work?
strategic decisions are tough, so the framework for strategy must be simple.
Learn how OGSM helps leaders navigate the complex world of strategy.
There are four big reasons strategy breaks down.
01.
Employees don’t understand the strategy.
o2.
Managers and teams don’t know how to achieve the goal.
03.
People are not held accountable.
04.
Companies don’t keep score.
The true value of OGSM lies in lending clarity to your goals and driving accountability along the way to achieving them. It offers you control of where your organization is headed, so you can focus on big-picture aspirations instead of drowning in short-term requirements.
The hardest part of strategy is execution.
Strategy Software
myOGSM by ArchPoint helps drive the successful execution of your company’s strategy by providing a cloud-based, user-friendly central platform to capture and track objectives, goals, strategies, and measures across an organization and consistently monitor progress and impact.
With our proprietary technology, leaders experience increased focus and accountability from their teams and visibility into the big picture.
A powerful solution to achieving organizational potential
- Increase execution efficiency
- Enhance accountability
- Measure performance
- Maintain focus on priorities
- Drive collaboration
- Align your team
