Clarity is a beautiful thing. That’s why we’re advocates of OGSM, a powerful strategic planning framework that drives alignment, focus, and clarity so all levels – from C-suite to customer service – know where they’re headed and how to get there.



Let OGSM lead the way.

A brief lesson on OGSM

The OGSM framework uses a concise one-page format for long-term (3-5 years) strategy development and execution.

OGSM stands for objectives, goals, strategies, and measures. It is designed to connect big picture strategic elements (mission, vision, values) to tactical operational elements necessary to achieve strategic success. In other words, it ensures work being done moves an organization towards its ultimate goals.

The precise origin of the framework is unknown, but Procter & Gamble is widely credited with the development of the modern version of the OGSM framework, which they utilized to align their global organization. Since being implemented by P&G, OGSM has been used by Fortune 500 companies around the globe.

ArchPoint is the world leader in OGSM methodology and delivery.

Direction-setting statement


Answers the Question

Where are we going?

Choices made to achieve objective and goals


Answers the Question

How will we prioritize our choices?

Financial & operational performance goals


Answers the Question

What must we accomplish financially?

Quantitative figures used to track progress on strategies


Answers the Question

How do we measure success?

Don’t know where to start? 

Choosing that you are no longer satisfied with the status quo is easy. Knowing what to do next is hard. Our Strategy Jumpstart Workshop sets you off on the right foot for your strategic planning journey.

You can only judge the true quality of something by trying it for yourself.

We’re passionate believers in OGSM today because we experienced it when we were in your shoes — searching for solutions to aggressive growth goals, efficiency, and productivity problems or issues with people and culture — searching for a way to bring it all together, for clarity and a path to drive the business forward.

cover of ArchPoint_OGSM_Strategy_Whitepaper
Ready to make your strategy work?

strategic decisions are tough, so the framework for strategy must be simple. 

Learn how OGSM helps leaders navigate the complex world of strategy.

There are four big reasons strategy breaks down.


Employees don’t understand the strategy.


Managers and teams don’t know how to achieve the goal.


People are not held accountable.


Companies don’t keep score.

The true value of OGSM lies in lending clarity to your goals and driving accountability along the way to achieving them. It offers you control of where your organization is headed, so you can focus on big-picture aspirations instead of drowning in short-term requirements.

The hardest part of strategy is execution.

Strategy Software

myOGSM by ArchPoint helps drive the successful execution of your company’s strategy by providing a cloud-based, user-friendly central platform to capture and track objectives, goals, strategies, and measures across an organization and consistently monitor progress and impact.

With our proprietary technology, leaders experience increased focus and accountability from their teams and visibility into the big picture.

A powerful solution to achieving organizational potential
  • Increase execution efficiency
  • Enhance accountability
  • Measure performance
  • Maintain focus on priorities
  • Drive collaboration
  • Align your team