Sales & Customers

Customers aren’t always right. But their experiences are always real. A thousand things can affect a customer experience from quality to shipping speed to how well you empower your customer service reps. Plans, processes, and people together should seamlessly form an excellent experience, one that is memorable and can be relied upon.

Be a partner, not a provider.

Alignment is the key to a winning sales strategy.

The value proposition established internally must be the same one that is communicated to customers. Your sales strategy must connect with the overarching strategy of the organization, and consider the growth, productivity, and people drivers that can set you above the competition.

Sales Growth

Effectively manage customers and categories to ensure growth.

  • Customer segmentation
  • Voice of the customer
  • Customer management
  • Business development
  • Trade promotion management
  • Category management

Sales Productivity

Regularly assess costs and continuously improve processes and controls. 

  • Resource allocation/coverage
  • Cost controls
  • Systems & automation
  • Policies & procedures

Sales People

Teams are characterized by collaboration, competencies, and accountability. 

  • Performance management
  • Sales skills training
  • Talent management
  • High-performing customer teams

Brian Roelofs

Sales & Customers Practice Area Leader

30+ years as a commercial leader in sales, marketing, product, customer service, and supply chain at Campbell’s Soup, Schwan’s, Gold’n Plump/Just Bare Chicken, and Freak Flag Foods Foods

FAVORITE QUOTE ABOUT CUSTOMERS: “A satisfied customer is the best business strategy of all.”

– Michael LeBoeuf

In your world, winning is everything.

Take care of your customers before the competition does. ArchPoint helps organizations forge a path to convert customers into raving fans. Our process helps your people, products, and services keep the promises they make to win in the marketplace.

Our Work in Action
  • Sales and marketing effectiveness
  • Customer and trade marketing
  • Customer planning and management
  • Go-to-market execution


Assess and align the organization on the overall goals.


Build the required capabilities and fill in the gaps.


Set the direction and design the solution.


Implement the plan to win with customers.


ArchPoint Insights & Publications

How To Create a Culture of Customer Service
4 Steps to Create a Where to Play/How to Win Strategy
Small Change, Big Impact