Alexa Westerman | Senior Consultant

Alexa brings ten years of experience in focused and relevant strategy and content creation for brands to attract customers and break through marketplace noise. At ArchPoint, she’s spent the last seven years honing skills in Consumer Package Goods product management, including primary and secondary research, competitive market analysis, pricing, product launch and management. Additionally, she’s worked side-by-side with the Chief Strategy Officer on corporate OGSM and organizational development.
Prior to ArchPoint, Alexa gained experience in business strategy, brand building, marketing and communications in the government, non-profit, and private sectors. Trained in AP Stylebook, writing and editing is second nature; she has successfully developed and managed tools for people and products in more than a dozen categories to focus teams and influence productive ways of working. Alexa received her degree from Texas Tech University in Lubbock, Texas and resides in San Antonio, Texas with her young family and English Bulldog, Maggie Blue.