Erwin Zijlstra | Branding & Communications Expert
Erwin is a highly experienced senior leader, with over 20 years of experience in senior leadership roles in U.S. and German listed companies: Unisys Corporation, Avery Dennison and T-Mobile/ Deutsche Telekom. Erwin’s expertise spans brand positioning, reputation management, public affairs, transformation, employee engagement, stakeholder management, executive communications, marketing and corporate responsibility.
As a consultant, his work now encompasses OGSM strategy work, brand positioning, and dealing with reputational, commercial and transformational challenges. Erwin’s strengths are developing creative concepts, messaging, behavioural change and organizational design.
Erwin received his bachelor’s degree from Academy of Journalism in The Netherlands.