by ArchPoint | May 2, 2017 | Change Management
Way back in 1492, Christopher Columbus left Spain, embarking on a path to Asia that few, if any, had traveled before. But barely a month into his voyage, Columbus and his crew had to make an extended stop in the Canary Islands for more than five weeks to repair, refit...
by ArchPoint | Apr 20, 2017 | Marketing
The consumer path to purchase is traditionally depicted by a purchase funnel, a model beginning with brand “Awareness” and (hopefully) ending with a “Conversion” or purchase transaction. Businesses need to move shoppers through this funnel to fuel growth. A company...
by ArchPoint | Jan 30, 2017 | Leadership
The new year symbolically represents an opportunity for a new beginning—a chance to make changes or improvements from the previous year. A new year feels fresh, invigorating and like we are being given a chance to right wrongs, course correct and grow. As a business...
by ArchPoint | Feb 27, 2016 | Marketing
The complexity of today’s marketing ecosystem can be overwhelming considering the various components, the fact that each is vying for limited marketing dollars and that ROI on those dollars is never guaranteed (and often hard to predict). When developing a strategy,...
by ArchPoint | Feb 1, 2016 | Culture, Customers
When was the last time you received truly great customer service? I mean truly great—an instance that made your day, you shared with others, and the next time you needed to make the same transaction, didn’t hesitate on which provider to choose? Exceptional customer...
