by ArchPoint | Jul 18, 2022 | Digital Marketing, Marketing
Not so long ago, the use of celebrities and influential figures as a marketing tactic seemed reserved for only the biggest consumer brands. Michael Jordan and Nike, Michael Jackson and Pepsi, Brooke Shields and Calvin Klein. Big brands used big names in traditional...
by ArchPoint | Jun 4, 2019 | Leadership, Marketing, Strategy & OGSM
ArchPoint welcomes Erwin Zijlstra to its growing international team. With experience in strategic planning, internal communications and public and media relations, Erwin helps leaders create a strategic vision, drive transformation and change, improve brand...
by Patrick Muskivitch | Feb 26, 2018 | Digital Marketing, Marketing
Every day, more and more customers are opting to shop online, choose curbside pickup, and home delivery rather than visiting stores. This leaves impulse purchases driven by new products, line extensions and in-store promotions virtually untouched by many consumers. If...
by Patrick Muskivitch | Sep 26, 2017 | Digital Marketing, Marketing
If you’re like most companies in today’s competitive environment, you spend a lot of money on marketing efforts. And if you’re like most companies, you likely have very little perspective on whether those marketing efforts are worth the spend. So much happens on a...
by ArchPoint | Jun 26, 2017 | Branding, Marketing
Editor’s note: In May, we published an article on the in-store consumer experience, explaining the myriad of factors that come into play when a consumer enters a store and the effect those factors have on purchase decisions. Reader response to the piece prompted a lot...
by ArchPoint | Apr 20, 2017 | Marketing
The consumer path to purchase is traditionally depicted by a purchase funnel, a model beginning with brand “Awareness” and (hopefully) ending with a “Conversion” or purchase transaction. Businesses need to move shoppers through this funnel to fuel growth. A company...
