by ArchPoint | Nov 18, 2024 | Commercial & Customers
ArchPoint welcomes Matt Cook to its growing Consulting team. Matt has over 20 years of experience in the CPG industry, holding executive and management roles at leading companies like P&G, PepsiCo, and Revlon. Leveraging his expertise in commercialization...
by ArchPoint | Mar 7, 2022 | Change Management, Commercial & Customers
Contrary to popular belief, innovation is rarely a case of something totally new popping into an inventor’s head – it’s iterative. Gutenberg’s invention of the printing press pulled together existing technologies that already included the screw press and moveable...
by ArchPoint | Feb 12, 2021 | Commercial & Customers, Sales
CLICK TO DOWNLOAD COMPLETE STUDY Research and implications from an unprecedented year in CPG In CPG, as in many other industries, the buyer and seller relationship has changed more in the past year than in the past decade. COVID-19 has had a significant impact on the...
by ArchPoint | Jan 21, 2020 | Commercial & Customers, Sales
Tell me a little bit about your career. What events have shaped where you are today? I entered the workforce during a time of high unemployment. The stability of the consumer packaged goods industry was highly sought after, as was the training and “pedigree” of...
by Blaze Petersen | Nov 1, 2016 | Commercial & Customers
Q: What prompted you to want to speak on innovation? A: It seems that almost every company ArchPoint speaks with these days is looking to some aspect of innovation to support future growth. In many cases, the product team is tasked with the challenge, but the best...
by Jesse Edelman | Oct 15, 2016 | Commercial & Customers, Sales
One question that is often asked by many of our business-to-business (B2B) clients is this – how important is it for us to be engaged with or knowledgeable about the end user experience? It’s a great question, especially given the investment required to make that...
