by ArchPoint | Dec 10, 2024 | Sourcing
Gordon Robertson has spent over 30 years of his career architecting global awareness for products and driving supplier initiatives that delivered a marked impact to companies’ profitability and bottom line. He spent 20+ years at the Campbell Soup Company, 10 years in...
by Chris Scholem | Aug 28, 2015 | Sales, Sourcing
In a continuously changing competitive landscape controlled by monolithic Fortune 500 brands, retailers are searching for a new generation of private label manufacturer to increase market share and profit margin. These manufacturers are helping reimage store brands...
by Mark Broderick | Aug 20, 2015 | Branding, Marketing, Sourcing
ArchPoint recently redesigned private label packaging for one of our retail client’s product lines. Without changing product, price or shelf placement, the redesign increased sales by as much as 50%. How did we do it? By blending and integrating our package...
by RussellRay | Feb 2, 2015 | Marketing, Sales, Sourcing
As frugality has become relevant and widespread, consumers are reconsidering the true value of every product. If a brand’s value proposition is unclear or vague and consumers don’t understand the superiority or benefits, it will quickly become a lame duck in today’s...
by ArchPoint | Apr 17, 2014 | Commercial & Customers, Customers, Leadership, Sourcing
ABOUT RUSSELL AND HIS EXPERIENCE IN TRADE PROMOTION MANAGEMENT: Russell was part of a unique team that led the Efficient Consumer Response efforts for Procter & Gamble in the early 90’s. He and the team worked collaboratively with strategic retailers...
by ArchPoint | Mar 9, 2014 | Culture, Customers, Marketing, Organization Design, Sourcing
Millennials as a U.S. generation are the same size as the Baby Boomer generation and almost twice the size of Generation X. These younger shoppers will achieve a spending power of an estimated $2.45 trillion in 2015. They are also a huge force in the workplace....
