by ArchPoint | Nov 18, 2024 | Commercial & Customers
ArchPoint welcomes Matt Cook to its growing Consulting team. Matt has over 20 years of experience in the CPG industry, holding executive and management roles at leading companies like P&G, PepsiCo, and Revlon. Leveraging his expertise in commercialization...
by ArchPoint | Dec 12, 2023 | Leadership, Strategy & OGSM
As we approach the fresh start of a new year, it’s a good idea to reconnect with the WHY of our organizations and recommit to using our mission to drive our strategy and culture. I wonder: Can you explain your organization’s mission in thirty words or less? Can you...
by ArchPoint | Jul 18, 2022 | Digital Marketing, Marketing
Not so long ago, the use of celebrities and influential figures as a marketing tactic seemed reserved for only the biggest consumer brands. Michael Jordan and Nike, Michael Jackson and Pepsi, Brooke Shields and Calvin Klein. Big brands used big names in traditional...
by ArchPoint | Jul 18, 2022 | Talent Management, Leadership
The COVID-19 pandemic has forever changed the modern workplace. While most organizations seem to have reached some level of homeostasis despite still working through technological and cultural kinks, fundamental changes in the workforce will likely impact the...
by ArchPoint | Mar 7, 2022 | Change Management, Commercial & Customers
Contrary to popular belief, innovation is rarely a case of something totally new popping into an inventor’s head – it’s iterative. Gutenberg’s invention of the printing press pulled together existing technologies that already included the screw press and moveable...
