by ArchPoint | Jul 18, 2022 | Digital Marketing, Marketing
Not so long ago, the use of celebrities and influential figures as a marketing tactic seemed reserved for only the biggest consumer brands. Michael Jordan and Nike, Michael Jackson and Pepsi, Brooke Shields and Calvin Klein. Big brands used big names in traditional...
by Gabriela Cavazos | Mar 27, 2018 | Digital Marketing
After recent scrutiny of “public” content (posts from businesses, brands and media) overpowering personal content from friends and family, Facebook recently announced a tweak to its algorithm. Founder and CEO Mark Zuckerberg took to his personal account to communicate...
by Patrick Muskivitch | Feb 26, 2018 | Digital Marketing, Marketing
Every day, more and more customers are opting to shop online, choose curbside pickup, and home delivery rather than visiting stores. This leaves impulse purchases driven by new products, line extensions and in-store promotions virtually untouched by many consumers. If...
by Patrick Muskivitch | Sep 26, 2017 | Digital Marketing, Marketing
If you’re like most companies in today’s competitive environment, you spend a lot of money on marketing efforts. And if you’re like most companies, you likely have very little perspective on whether those marketing efforts are worth the spend. So much happens on a...
