by Skip Dampier | Mar 2, 2016 | Customers, Marketing
We live in a digitally focused world that craves experiences. Just think for a minute about your own day so far. If you’re like most of us, you started your day with a news feed of stories and video clips curated by an algorithm that knows you better than you know...
by ArchPoint | Feb 27, 2016 | Marketing
The complexity of today’s marketing ecosystem can be overwhelming considering the various components, the fact that each is vying for limited marketing dollars and that ROI on those dollars is never guaranteed (and often hard to predict). When developing a strategy,...
by ArchPoint | Sep 30, 2015 | Marketing
Amid the hustle and bustle of annual strategic business planning, many organizations fail to properly consider and define their marketing plans. While marketing planning may be a subset of the overall business plans, it requires a rigor all its own. Many business...
by Mark Broderick | Aug 20, 2015 | Branding, Marketing, Sourcing
ArchPoint recently redesigned private label packaging for one of our retail client’s product lines. Without changing product, price or shelf placement, the redesign increased sales by as much as 50%. How did we do it? By blending and integrating our package...
by ArchPoint | Jun 21, 2015 | Marketing
Between sending, receiving, posting, forwarding and replying, we devote countless hours of our time to the actual dissemination of information. Can the same be said for the actual crafting of the message we’re trying to communicate? Effectively communicating a point...
by Richard Spoon | Feb 9, 2015 | Branding, Leadership, Marketing
The brands we choose define us, set us apart and give everyone a glimpse of who we are. What brands do you choose to define you? If you are a runner, are you Nike, New Balance or Asics? If you are a cook, are you Rachel Ray, Emeril Lagasse or Wolfgang Puck? Are you a...
