Why and How to Invest in Digital Marketing

The complexity of today’s marketing ecosystem can be overwhelming considering the various components, the fact that each is vying for limited marketing dollars and that ROI on those dollars is never guaranteed (and often hard to predict). When developing a strategy,...

4 Tips for Communication Planning

Amid the hustle and bustle of annual strategic business planning, many organizations fail to properly consider and define their marketing plans. While marketing planning may be a subset of the overall business plans, it requires a rigor all its own. Many business...

8 Tips For Crafting Effective Communication

Between sending, receiving, posting, forwarding and replying, we devote countless hours of our time to the actual dissemination of information. Can the same be said for the actual crafting of the message we’re trying to communicate? Effectively communicating a point...

Co-Brand Or Store Brand?

As frugality has become relevant and widespread, consumers are reconsidering the true value of every product. If a brand’s value proposition is unclear or vague and consumers don’t understand the superiority or benefits, it will quickly become a lame duck in today’s...