by ArchPoint | Feb 12, 2021 | Commercial & Customers, Sales
CLICK TO DOWNLOAD COMPLETE STUDY Research and implications from an unprecedented year in CPG In CPG, as in many other industries, the buyer and seller relationship has changed more in the past year than in the past decade. COVID-19 has had a significant impact on the...
by ArchPoint | Jan 21, 2020 | Commercial & Customers, Sales
Tell me a little bit about your career. What events have shaped where you are today? I entered the workforce during a time of high unemployment. The stability of the consumer packaged goods industry was highly sought after, as was the training and “pedigree” of...
by Jesse Edelman | Oct 15, 2016 | Commercial & Customers, Sales
One question that is often asked by many of our business-to-business (B2B) clients is this – how important is it for us to be engaged with or knowledgeable about the end user experience? It’s a great question, especially given the investment required to make that...
by Alexander | Dec 22, 2015 | Commercial & Customers, Sales
“Don’t they realize that sales is not just about chatting over coffee like friends,” thinks the CEO, frustrated with a recent conversation over his sales teams’ expense reports. “Don’t they realize that sales is not just about chatting over coffee like friends,”...
by Chris Scholem | Aug 28, 2015 | Sales, Sourcing
In a continuously changing competitive landscape controlled by monolithic Fortune 500 brands, retailers are searching for a new generation of private label manufacturer to increase market share and profit margin. These manufacturers are helping reimage store brands...
by Jesse Edelman | Jun 14, 2015 | Commercial & Customers, Customers, Leadership, Sales, Strategy & OGSM
Every company that turns its lights on every day is competing. Winning is the aspiration, but there’s a big difference between competing and winning. Simply competing does not guarantee winning. Why do some companies win and some simply compete? Most companies have a...
