Co-Brand Or Store Brand?

As frugality has become relevant and widespread, consumers are reconsidering the true value of every product. If a brand’s value proposition is unclear or vague and consumers don’t understand the superiority or benefits, it will quickly become a lame duck in today’s...

Maximizing Your Training Investment

Consider the companies, the programs, and teams that consistently win.  They are always training.  When people don’t train or continually educate themselves, skills dull, routine sets in, and bad habits drive less than desired results.  A commitment to training and...

10 Tips To Get The Most Out Of Your Brokers

Many relationships between manufacturers and brokers likely fall into the “it’s complicated” category. The last decade has been one of change for companies and their brokers leaving many wondering exactly how to proceed from here. While every partnership with a broker...