by RussellRay | Feb 2, 2015 | Marketing, Sales, Sourcing
As frugality has become relevant and widespread, consumers are reconsidering the true value of every product. If a brand’s value proposition is unclear or vague and consumers don’t understand the superiority or benefits, it will quickly become a lame duck in today’s...
by Jesse Edelman | Feb 2, 2015 | Branding, Marketing, Strategy & OGSM
When deciding whether the right move is to build a brand from scratch or buy an existing brand, companies have to weigh the pros and cons of different approaches to building their business. They also have to take into account the specifics of their company’s situation...
by ArchPoint | Jan 9, 2015 | Branding, Leadership, Marketing
Building a brand’s digital footprint with the use of social media requires time, energy and insight that may elude many executives. Branded corporate Facebook pages or Pinterest boards are commonplace these days, but many wonder about the executives behind the brands....
by ArchPoint | Nov 20, 2014 | Marketing
Good advertising should drive the consumer towards an action. In this era of ultimate connectedness and unlimited information about brands, a key role of advertising should also be to ‘advocate advocacy’, driving your supporters to talk about and ultimately to...
by Blaze Petersen | Sep 9, 2014 | Change Management, Culture, Leadership, Marketing, Organization Design, Strategy & OGSM
Great companies are almost always made great by a few small teams. Some people may say corporate strategy made the difference. Others may say it was corporate research. However, most people on the inside would say it was a team of committed individuals who believed...
by ArchPoint | Sep 9, 2014 | Culture, Leadership, Marketing
Chris Kiser is the new CEO for Allens. Based in Siloam Springs, Arkansas, Allens began as Allen Canning Company in 1926. With a mission to feed the world through great tasting, affordable and high-quality vegetables, including anchors like Popeye Brand Spinach, the...
