by ArchPoint | Jun 9, 2014 | Branding, Customers, Marketing
A decade ago, noted loyalty expert, Frederick Reichheld, said “Loyalty is dead.” At the time, U.S. corporations were losing, on average, half of their customers in five years, half their employees in four and half their investors in less than one. He further asserted...
by Stephen Peele | May 11, 2014 | Marketing
“The only good marketing guy… is another sales guy.” – B2B Sales Leader The statement above is an actual quote from a B2B Sales Leader in my not too distant past. Unfortunately, this is a prevailing belief in many B2B companies and industries where Marketing is often...
by Jesse Edelman | Apr 2, 2014 | Commercial & Customers, Customers, Marketing
Next time you’re out in the marketplace, stop by your local Supercenter or Dollar Store. Take a look around and you will notice an interesting phenomenon—there are more and more people shopping there. So, what does this mean to a CPG manufacturer? It means that you...
by ArchPoint | Mar 9, 2014 | Culture, Customers, Marketing, Organization Design, Sourcing
Millennials as a U.S. generation are the same size as the Baby Boomer generation and almost twice the size of Generation X. These younger shoppers will achieve a spending power of an estimated $2.45 trillion in 2015. They are also a huge force in the workplace....
