by ArchPoint | Nov 20, 2014 | Marketing
Good advertising should drive the consumer towards an action. In this era of ultimate connectedness and unlimited information about brands, a key role of advertising should also be to ‘advocate advocacy’, driving your supporters to talk about and ultimately to...
by ArchPoint | Sep 9, 2014 | Change Management, Leadership, Talent Management
There is a lot at stake during times of stress and change. Leaders are challenged to positively represent the organization’s character and culture during tough times. Yet they are experiencing the turmoil personally and we sometimes forget that they also need some...
by ArchPoint | Sep 9, 2014 | Change Management, Leadership, Organization Design, Strategy & OGSM, Talent Management
Bob Landis has joined ArchPoint Consulting. For more than 26 years, Landis has been helping teams of senior leaders to convert strategy into effective execution. Most recently, Landis was Vice President, People & Organization for the global chocolate portfolio at...
by ArchPoint | Sep 9, 2014 | Change Management, Commercial & Customers, Culture, Leadership, Talent Management
Kay, a 30-year-old digital director at a large media company, cut her teeth in the digital world. She uses her tech savvy ways and insights to earn her bread and butter. Working primarily from her living room, she works solely in virtual teams — and even with all her...
by ArchPoint | Sep 9, 2014 | Leadership, Talent Management
1. It can be lonely at the top. Even though the CEO sits at the top of a large organization, building and maintaining genuine relationships is difficult – even impossible for some. “There’s a lot of stuff you want to talk about and as CEO that’s just not...
