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The Five Rules Of Successful Package Design

by Mark Broderick | Aug 20, 2015 | Branding, Marketing, Sourcing

ArchPoint recently redesigned private label packaging for one of our retail client’s product lines. Without changing product, price or shelf placement, the redesign increased sales by as much as 50%. How did we do it? By blending and integrating our package...

Brand Development: Building vs. Buying

by Jesse Edelman | Feb 2, 2015 | Branding, Marketing, Strategy & OGSM

When deciding whether the right move is to build a brand from scratch or buy an existing brand, companies have to weigh the pros and cons of different approaches to building their business. They also have to take into account the specifics of their company’s situation...

Social Media Best Practices For The Modern Executives

by ArchPoint | Jan 9, 2015 | Branding, Leadership, Marketing

Building a brand’s digital footprint with the use of social media requires time, energy and insight that may elude many executives. Branded corporate Facebook pages or Pinterest boards are commonplace these days, but many wonder about the executives behind the brands....

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Recent Posts

  • Six reasons to include influencers in your marketing strategy
  • Employee Engagement in 2022: How to create a better workplace experience to boost performance
  • Innovation DNA: A model for cultivating innovation across your organization
  • Stay true to your strategic intent
  • Tool Tip: Utilizing costs and budget summary features

About ArchPoint

Sure, we’re a consulting firm. But we aren’t consultants. We are executives who consult.

We serve clients across the globe and solve business leaders’ most complex problems to fuel the growth of markets, brands, and organizations.

Learn more about who we are.

What We Do

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Latest Resources

  • Six reasons to include influencers in your marketing strategy
  • Employee Engagement in 2022: How to create a better workplace experience to boost performance
  • Innovation DNA: A model for cultivating innovation across your organization

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contactus@archpointgroup.com

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