by Mark Broderick | Aug 20, 2015 | Branding, Marketing, Sourcing
ArchPoint recently redesigned private label packaging for one of our retail client’s product lines. Without changing product, price or shelf placement, the redesign increased sales by as much as 50%. How did we do it? By blending and integrating our package...
by Jesse Edelman | Feb 2, 2015 | Branding, Marketing, Strategy & OGSM
When deciding whether the right move is to build a brand from scratch or buy an existing brand, companies have to weigh the pros and cons of different approaches to building their business. They also have to take into account the specifics of their company’s situation...
by ArchPoint | Jan 9, 2015 | Branding, Leadership, Marketing
Building a brand’s digital footprint with the use of social media requires time, energy and insight that may elude many executives. Branded corporate Facebook pages or Pinterest boards are commonplace these days, but many wonder about the executives behind the brands....
