by Gabriela Cavazos | Mar 27, 2018 | Digital Marketing
After recent scrutiny of “public” content (posts from businesses, brands and media) overpowering personal content from friends and family, Facebook recently announced a tweak to its algorithm. Founder and CEO Mark Zuckerberg took to his personal account to communicate...
by ArchPoint | Feb 27, 2016 | Marketing
The complexity of today’s marketing ecosystem can be overwhelming considering the various components, the fact that each is vying for limited marketing dollars and that ROI on those dollars is never guaranteed (and often hard to predict). When developing a strategy,...