by ArchPoint | May 9, 2014 | Commercial & Customers, Customers, Sales
A.G. Lafley, former CEO of Procter and Gamble, coined the concept of the First and Second Moments of Truth. The First Moment of Truth is when the shopper decides to purchase a brand. The Second Moment of Truth is when the brand delivers on its performance promise...
by ArchPoint | Apr 17, 2014 | Commercial & Customers, Customers, Leadership, Sourcing
ABOUT RUSSELL AND HIS EXPERIENCE IN TRADE PROMOTION MANAGEMENT: Russell was part of a unique team that led the Efficient Consumer Response efforts for Procter & Gamble in the early 90’s. He and the team worked collaboratively with strategic retailers...
by ArchPoint | Apr 9, 2014 | Leadership
WHAT IS ONE CHARACTERISTIC THAT YOU BELIEVE EVERY LEADER SHOULD POSSESS? To me, every leader should be able to mobilize a team. By that, there must first be a shared vision of where the team is headed, and then each member should know his or her specific...
by ArchPoint | Apr 9, 2014 | Leadership, Strategy & OGSM
WHAT IS ONE CHARACTERISTIC THAT YOU BELIEVE EVERY LEADER SHOULD POSSESS? Being passionate and recognizing that your people are your most important asset. When a leader has passion, it translates into all aspects of his or her life. They can become an...
by ArchPoint | Apr 9, 2014 | Change Management, Leadership, Talent Management
Finding a new team member takes some homework to ensure the right job candidate is still standing at the end of the interview process. “Many companies don’t plan the interview and then they churn through three or four (hires) before they find the one that works,” said...
