by Stephen Peele | May 11, 2014 | Marketing
“The only good marketing guy… is another sales guy.” – B2B Sales Leader The statement above is an actual quote from a B2B Sales Leader in my not too distant past. Unfortunately, this is a prevailing belief in many B2B companies and industries where Marketing is often...
by Stephen Peele | Apr 12, 2014 | Culture, Organization Design
VALUES MATTER Values determine how a company achieves its business goals. “Your culture is your brand. We wanted a list of committable core values that we were willing to hire and fire on,” Zappos’ CEO, Tony Hsieh wrote in a recent blog post on Harvard Business...
by Stephen Peele | Feb 15, 2014 | Change Management, Culture
The road to sustainable change in corporate culture is littered with the wrecks of so many valiant attempts. Studies have indicated that no matter the organizational level or type of company, change programs have very low success rates. The fact is that 70% of change...
