by Jesse Edelman | Jun 14, 2015 | Commercial & Customers, Customers, Leadership, Sales, Strategy & OGSM
Every company that turns its lights on every day is competing. Winning is the aspiration, but there’s a big difference between competing and winning. Simply competing does not guarantee winning. Why do some companies win and some simply compete? Most companies have a...
by Richard Spoon | Feb 9, 2015 | Commercial & Customers, Customers, Sales
As with many financial incentive programs in today’s challenging world, Trade Promotion has evolved from being an investment that grows the business, to that of simply a fund that is paid out, and at best, maintains the status quo – an entitlement. Customers...
by Richard Spoon & Amy Lazarus | Jan 9, 2015 | Customers
Editor’s Note: This is the first in a series of articles about ArchPoint’s multi-step Voice of the Customer approach. Last week, a client mentioned they were considering reducing the frequency of an annual customer survey to once every two years. When asked why, their...
by ArchPoint | Sep 9, 2014 | Change Management, Commercial & Customers, Culture, Leadership, Talent Management
Kay, a 30-year-old digital director at a large media company, cut her teeth in the digital world. She uses her tech savvy ways and insights to earn her bread and butter. Working primarily from her living room, she works solely in virtual teams — and even with all her...
by ArchPoint | Aug 9, 2014 | Commercial & Customers, Customers, Leadership
ABOUT RENEE AND HER EXPERIENCE IN TRADE PROMOTION MANAGEMENT: During Renee’s sales career at Procter & Gamble, she managed trade funds as a regular part of her job. Since joining ArchPoint, she has worked with companies to help manage the implementation of...