by Richard Spoon | Jul 9, 2014 | Commercial & Customers, Customers, Strategy & OGSM
When a product leaves our factory, it is handled, shipped, repackaged, and often modified before it gets to the end-user. We need to understand how the final product is received to fully understand our customer’s satisfaction with it. We have found that internally...
by ArchPoint | Jul 9, 2014 | Customers, Leadership, Strategy & OGSM
WHAT NEW WORDS OR BUSINESS CONCEPTS HAVE YOU LEARNED ABOUT RECENTLY? The business concept that’s resonating for most of my clients right now is the idea of outsourcing talent. These days, when clients identify a need within their organizations, they’re trying...
by ArchPoint | Jun 9, 2014 | Branding, Customers, Marketing
A decade ago, noted loyalty expert, Frederick Reichheld, said “Loyalty is dead.” At the time, U.S. corporations were losing, on average, half of their customers in five years, half their employees in four and half their investors in less than one. He further asserted...
by ArchPoint | Jun 9, 2014 | Commercial & Customers, Customers, Leadership
ABOUT JILL AND HER EXPERIENCE IN TRADE PROMOTION MANAGEMENT: Back in the mid 1990’s when most technology use was concentrated in the IT department, Jill worked in Leaf’s sales operations providing reporting and analysis for the sales team. Their only source of...
by Stephen Peele | May 16, 2014 | Customers, Strategy & OGSM
When attempting to link customer information to the business strategy, organizations need a clear process that integrates the flow of key business and customer information with the creation of the strategic plan. It is entirely possible to build a repeatable process...
