by ArchPoint | May 9, 2014 | Commercial & Customers, Customers, Sales
A.G. Lafley, former CEO of Procter and Gamble, coined the concept of the First and Second Moments of Truth. The First Moment of Truth is when the shopper decides to purchase a brand. The Second Moment of Truth is when the brand delivers on its performance promise...
by ArchPoint | Apr 17, 2014 | Commercial & Customers, Customers, Leadership, Sourcing
ABOUT RUSSELL AND HIS EXPERIENCE IN TRADE PROMOTION MANAGEMENT: Russell was part of a unique team that led the Efficient Consumer Response efforts for Procter & Gamble in the early 90’s. He and the team worked collaboratively with strategic retailers...
by Richard Spoon | Apr 9, 2014 | Customers, Sales
Business Situation Since its start in 2002, Chamilia has become an international leader in the customized jewelry category. Chamilia’s growing collection of handcrafted beads to create bracelets, bangles and necklaces, along with a successful Disney partnership has...
by Jesse Edelman | Apr 2, 2014 | Commercial & Customers, Customers, Marketing
Next time you’re out in the marketplace, stop by your local Supercenter or Dollar Store. Take a look around and you will notice an interesting phenomenon—there are more and more people shopping there. So, what does this mean to a CPG manufacturer? It means that you...
by Richard Spoon | Mar 12, 2014 | Customers, Organization Design
Business Situation Avery Dennison is a global leader in pressure-sensitive technology, self-adhesive materials and self-adhesive consumer and office products. When confronted with the realities of a slumping economy, the Graphic/Reflective Division of Avery Dennison...
