by ArchPoint | Sep 9, 2015 | Leadership
Legend has it that Apple’s Steve Jobs killed projects at the tech giant for one purpose — to birth a new one. Jobs recognized that some level of dissatisfaction exists in every market and capitalizing on that dissatisfaction was the root of his genius. He proved that...
by ArchPoint | Sep 2, 2015 | Leadership, Strategy & OGSM
Continuing our Voice of the Leader series around OGSM* interviews, we asked leaders from organizations around North America to share their breakthrough moment experiences in using OGSM as their strategy development framework. Question: Did you have a light bulb moment...
by Jesse Edelman | Jun 14, 2015 | Commercial & Customers, Customers, Leadership, Sales, Strategy & OGSM
Every company that turns its lights on every day is competing. Winning is the aspiration, but there’s a big difference between competing and winning. Simply competing does not guarantee winning. Why do some companies win and some simply compete? Most companies have a...
by Richard Spoon | Apr 12, 2015 | Strategy & OGSM
Facilitating a meeting is part art, part science. The best meeting facilitators have a quirky blend of charm, insights, humor and charisma. Some are just born with an ability to focus a group and get results—the rest of us have to work at it. While some of the tips...
by Jesse Edelman | Feb 2, 2015 | Branding, Marketing, Strategy & OGSM
When deciding whether the right move is to build a brand from scratch or buy an existing brand, companies have to weigh the pros and cons of different approaches to building their business. They also have to take into account the specifics of their company’s situation...
