by Richard Spoon | Aug 21, 2015 | Leadership, Strategy & OGSM
A Competitive Advantage Exercise: When planning strategy options for next year, consider that at a basic level, every company’s market differentiation focuses on one of three areas—customer service, operational effectiveness and technology/innovation. History...
by ArchPoint | Aug 9, 2015 | Culture, Leadership
While it may not be a household name, products of AmesburyTruth are in over 95 percent of all homes in America. With 13 manufacturing sites across North America and a corporate office in Edina, Minnesota, AmesburyTruth is the premier manufacturer of window and door...
by Richard Spoon | Jul 13, 2015 | Change Management, Leadership, Strategy & OGSM
By design and even by nature, a business leaders’ instinct is to take the reins and lead. However, many mistakenly believe they can succeed without the support and enrollment of their organization’s key influencers and staff. Time and time again we see this behavior...
by Jesse Edelman | Jun 14, 2015 | Commercial & Customers, Customers, Leadership, Sales, Strategy & OGSM
Every company that turns its lights on every day is competing. Winning is the aspiration, but there’s a big difference between competing and winning. Simply competing does not guarantee winning. Why do some companies win and some simply compete? Most companies have a...
by ArchPoint | Jun 11, 2015 | Leadership
Rick Wood joins ArchPoint Consulting from VF Corporation, global leaders in apparel and footwear. He brings nearly 20 years of experience in brand leadership/executive management, global sales, growing and scaling both emerging and established brands. Most recently,...
by Richard Spoon | Feb 9, 2015 | Branding, Leadership, Marketing
The brands we choose define us, set us apart and give everyone a glimpse of who we are. What brands do you choose to define you? If you are a runner, are you Nike, New Balance or Asics? If you are a cook, are you Rachel Ray, Emeril Lagasse or Wolfgang Puck? Are you a...
