by Richard Spoon | Aug 21, 2015 | Leadership, Strategy & OGSM
A Competitive Advantage Exercise: When planning strategy options for next year, consider that at a basic level, every company’s market differentiation focuses on one of three areas—customer service, operational effectiveness and technology/innovation. History...
by Richard Spoon | Jul 13, 2015 | Change Management, Leadership, Strategy & OGSM
By design and even by nature, a business leaders’ instinct is to take the reins and lead. However, many mistakenly believe they can succeed without the support and enrollment of their organization’s key influencers and staff. Time and time again we see this behavior...
by Jesse Edelman | Jun 14, 2015 | Commercial & Customers, Customers, Leadership, Sales, Strategy & OGSM
Every company that turns its lights on every day is competing. Winning is the aspiration, but there’s a big difference between competing and winning. Simply competing does not guarantee winning. Why do some companies win and some simply compete? Most companies have a...
by Richard Spoon | May 21, 2015 | Strategy & OGSM
Strategy sessions, annual operating plans—planning the business is in our corporate DNA. All of us have done them and sometimes, they’ve actually achieved what we wanted them to achieve. As business leaders, our hope is not that our strategy plans are internally...
by Richard Spoon | Apr 12, 2015 | Strategy & OGSM
Facilitating a meeting is part art, part science. The best meeting facilitators have a quirky blend of charm, insights, humor and charisma. Some are just born with an ability to focus a group and get results—the rest of us have to work at it. While some of the tips...
by Jesse Edelman | Feb 2, 2015 | Branding, Marketing, Strategy & OGSM
When deciding whether the right move is to build a brand from scratch or buy an existing brand, companies have to weigh the pros and cons of different approaches to building their business. They also have to take into account the specifics of their company’s situation...
