The Complete Guide to Strategic Planning and OGSM
Fresh perspectives & big ideas to increase productivity & growth
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Recent ArchPoint Publications
7 Strategic Communication Tips
Strategy execution remains one of the hardest things for a business to accomplish, and a major reason organizations struggle is because communication is often overlooked. Strategic communication is critical to successful transformation and when managed properly, can...
Relevance is Resilience
It can sometimes feel like we’ve lived through multiple years in the mere six months since the COVID-19 pandemic began. That feeling is due in part to the rapid pace of change so many of us have experienced during this time—both personally and professionally. Indeed,...
Leading Forward to New Opportunities
Leaders must constantly grapple with an inescapable paradox when it comes to keeping strategy on-course: How can we plan for the longer-term while also focusing on the imperatives to survive short-term challenges? As leaders, we must own the narrative with our...
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Brand Development: Building vs. Buying
When deciding whether the right move is to build a brand from scratch or buy an existing brand, companies have to weigh the pros and cons of different approaches to building their business. They also have to take into account the specifics of their company’s situation...
Is Your HR Department Strategic?
Is your HR department a passive service provider to the organization, or does it play an active and strategic role in achieving your goals? Many HR departments have been mired for so long in the minutia of administrative and legal responsibilities, that they don’t...
Social Media Best Practices For The Modern Executives
Building a brand’s digital footprint with the use of social media requires time, energy and insight that may elude many executives. Branded corporate Facebook pages or Pinterest boards are commonplace these days, but many wonder about the executives behind the brands....
Get Closer To The Customer
Editor’s Note: This is the first in a series of articles about ArchPoint’s multi-step Voice of the Customer approach. Last week, a client mentioned they were considering reducing the frequency of an annual customer survey to once every two years. When asked why, their...
Voice Of The Leader: How OGSM Has Helped My Company In Strategic Planning
OGSM is a world-class strategy model that transforms objectives, goals, strategies and measures into actionable and executable plans. The origins of OGSM stretch back to the 1950’s. In the 1980’s, Procter & Gamble popularized OGSM as a means of aligning the...
Maximizing Your Training Investment
Consider the companies, the programs, and teams that consistently win. They are always training. When people don’t train or continually educate themselves, skills dull, routine sets in, and bad habits drive less than desired results. A commitment to training and...
7 Traits Of An Enduring Business – And How To Create One
Creating and maintaining a business that lasts requires leaders with a particular vision, awareness and dedication—leaders who can morph and steady their organizations in keeping with the market and technology to the greatest long-term benefit. The previous decade has...
Moving From Advertising To Advocacy
Good advertising should drive the consumer towards an action. In this era of ultimate connectedness and unlimited information about brands, a key role of advertising should also be to ‘advocate advocacy’, driving your supporters to talk about and ultimately to...
Layers Eat Speed
Layers in an organization eat speed, muddle messages and draw out decision-making. Like the childhood game, Telephone, when players whisper a message round a circle, layers confuse. What starts out as, “The yellow dog ran toward the hippopotamus,” after seven layers...
Streamlining Your Commercial Capability
As a consultancy we get many requests for advice on how to grow. One of the first elements we assess is the sales and service teams. What we are looking for is; 1) intimacy with the customers, 2) a selling model that works, and 3) the right resourcing of the customer...