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Recent ArchPoint Publications
Moving beyond motivation to inspiration
My eldest daughter is a senior in our local university’s architecture program. She is moved by clean lines, interesting materials and how buildings impact the way humans live. Her class recently took a trip to New York City and wandered the streets with eyes to the...
Attracting the right talent mix – and getting them to stay
If there’s one issue that organizations today can agree is universally troubling, it is this: that good talent is hard to find and even harder to keep. The war on talent is intensifying and in the US today, there are approximately one million more open jobs than...
What “HR” really means – perspective from Jose Davila, VP of HR for Levi Strauss & Co.
I have been working in human resources for over 25 years, but it still amazes me how many different views there are of the function. Yes, I hire and fire people. No, I don’t act as a snitch for upper management. Yes, I train and develop. No, I don’t decide what...
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B2B Marketing: What Has It Done For You Lately?
“The only good marketing guy… is another sales guy.” – B2B Sales Leader The statement above is an actual quote from a B2B Sales Leader in my not too distant past. Unfortunately, this is a prevailing belief in many B2B companies and industries where Marketing is often seen as a “support” function. Marketing should not […]
Strategies For Winning In A Downturn
When indicators are telling you that you are in an economic downturn, we believe it is time to stop the debate and simply face the reality of it. Our challenge to clients is to see the economy for what it is and begin to take decisive action. Experience tells us that the worst thing you can do, […]
Planning Season: Where Is The Shopper?
A.G. Lafley, former CEO of Procter and Gamble, coined the concept of the First and Second Moments of Truth. The First Moment of Truth is when the shopper decides to purchase a brand. The Second Moment of Truth is when the brand delivers on its performance promise (whiter teeth, cleaner clothes, etc.). This concept has […]
3 Mistakes To Avoid To Make The Most Of Mid-year Performance Reviews
Understanding Millennials Impact On Your Business – Part 2
Part 2 of a 2 part series Companies doing business today are having to re-align their thinking in order to adjust to the ways of the Generation Y workforce. A key question for many businesses is: how are you going to get your products to market when the newest entrants to the workforce are a […]
Case Study: Aligning Trade Promotion With Corporate Strategy
Business Situation The mandate was clear: identify gaps in trade promotion processes, correct them and implement a new system to manage the spend. And do it in three months. Even in the fast-paced environment at Pierre Foods – a $650 million manufacturer, marketer and distributor of precooked and ready-to-cook protein products based in Cincinnati […]
Partner Profile: Russell Ray
ABOUT RUSSELL AND HIS EXPERIENCE IN TRADE PROMOTION MANAGEMENT: Russell was part of a unique team that led the Efficient Consumer Response efforts for Procter & Gamble in the early 90’s. He and the team worked collaboratively with strategic retailers focusing on the consumer/shopper needs while simultaneously driving efficiencies throughout the category and overall […]
Cloud Computing 101 For Business
The average tenure of a CEO has dropped from 8.1 years to 6.3 years (Favaro et al), which means there is less time to enact strategy and accomplish goals. In the midst of hitting sales goals and strategically aligning organizations, for most leaders keeping up with technology requires more time and energy than is available. […]
Case Study: Growing Your Business With The Right Strategic Sales Partner
Business Situation For Orchids Paper Products, a leader in the private-label tissue industry, H-E-B was the key account they needed to expand their presence in Texas. Yet, this large regional grocery chain – actually, one of the largest independent food retailers in the country with over 300 stores in Texas and Mexico and 56,000 […]
Values Matter: 8 Simple Business Truths
VALUES MATTER Values determine how a company achieves its business goals. “Your culture is your brand. We wanted a list of committable core values that we were willing to hire and fire on,” Zappos’ CEO, Tony Hsieh wrote in a recent blog post on Harvard Business Review. Values are both personal and public. They affect […]