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The Complete Guide to Strategic Planning and OGSM

Fresh perspectives & big ideas to increase productivity & growth
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Recent ArchPoint Publications

Collaboration is key: A Q&A with HR Leader Cindy Strohm

Collaboration is key: A Q&A with HR Leader Cindy Strohm

ArchPoint Consulting welcomes Cindy Strohm to the consulting team. Cindy’s thirty years of Human Resources experience has focused on leadership and organizational development across diverse industries. Cindy has led numerous corporate initiatives in leadership and...

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Strategies For Winning In A Downturn

When indicators are telling you that you are in an economic downturn, we believe it is time to stop the debate and simply face the reality of it. Our challenge to clients is to see the economy for what it is and begin to take decisive action. Experience tells us that the worst thing you can do, […]

Planning Season: Where Is The Shopper?

A.G. Lafley, former CEO of Procter and Gamble, coined the concept of the First and Second Moments of Truth. The First Moment of Truth is when the shopper decides to purchase a brand. The Second Moment of Truth is when the brand delivers on its performance promise (whiter teeth, cleaner clothes, etc.). This concept has […]

Case Study: Aligning Trade Promotion With Corporate Strategy

  Business Situation The mandate was clear:  identify gaps in trade promotion processes, correct them and implement a new system to manage the spend.  And do it in three months. Even in the fast-paced environment at Pierre Foods – a $650 million manufacturer, marketer and distributor of precooked and ready-to-cook protein products based in Cincinnati […]

Partner Profile: Russell Ray

  ABOUT RUSSELL AND HIS EXPERIENCE IN TRADE PROMOTION MANAGEMENT: Russell was part of a unique team that led the Efficient Consumer Response efforts for Procter & Gamble in the early 90’s. He and the team worked collaboratively with strategic retailers focusing on the consumer/shopper needs while simultaneously driving efficiencies throughout the category and overall […]

Cloud Computing 101 For Business

The average tenure of a CEO has dropped from 8.1 years to 6.3 years (Favaro et al), which means there is less time to enact strategy and accomplish goals. In the midst of hitting sales goals and strategically aligning organizations, for most leaders keeping up with technology requires more time and energy than is available. […]

Case Study: Growing Your Business With The Right Strategic Sales Partner

  Business Situation For Orchids Paper Products, a leader in the private-label tissue industry, H-E-B was the key account they needed to expand their presence in Texas. Yet, this large regional grocery chain – actually, one of the largest independent food retailers in the country with over 300 stores in Texas and Mexico and 56,000 […]

Values Matter: 8 Simple Business Truths

VALUES MATTER Values determine how a company achieves its business goals. “Your culture is your brand. We wanted a list of committable core values that we were willing to hire and fire on,” Zappos’ CEO, Tony Hsieh wrote in a recent blog post on Harvard Business Review. Values are both personal and public. They affect […]