by Blaze Petersen | Dec 19, 2016 | Customers
We have all heard the reasons why providing a great customer experience is the secret sauce to business success. It requires less effort to retain existing customers than to acquire new ones, unsatisfied customers are more likely to tell others about a bad experience...
by Blaze Petersen | Dec 1, 2016 | Culture, Talent Management
The United States of today is more diverse than ever before. We innately know this from the changing world around us—neighborhoods are more ethnically different, our work teams include people from other generations and genders, and cultures we had not been previously...
by Blaze Petersen | Nov 1, 2016 | Commercial & Customers
Q: What prompted you to want to speak on innovation? A: It seems that almost every company ArchPoint speaks with these days is looking to some aspect of innovation to support future growth. In many cases, the product team is tasked with the challenge, but the best...
by Jesse Edelman | Oct 15, 2016 | Commercial & Customers, Sales
One question that is often asked by many of our business-to-business (B2B) clients is this – how important is it for us to be engaged with or knowledgeable about the end user experience? It’s a great question, especially given the investment required to make that...
by Craig Berkowitch | Jun 28, 2016 | Change Management, Leadership
We’ve all heard the old adage erroneously attributed to management guru Peter Drucker that “culture eats strategy for breakfast.” In fact, many studies do show a direct correlation between organizational culture and business performance. But if culture is more...
by Stephen Peele | Jun 22, 2016 | Change Management, Leadership
As an aviation enthusiast and engineer, many things make more sense to me when compared to what I know about flying. I look at strategic planning like a company taking off into the sky on a journey to an exotic destination. Everyone breathes a sigh of relief as they...
by Skip Dampier | Mar 2, 2016 | Customers, Marketing
We live in a digitally focused world that craves experiences. Just think for a minute about your own day so far. If you’re like most of us, you started your day with a news feed of stories and video clips curated by an algorithm that knows you better than you know...
by ArchPoint | Feb 27, 2016 | Marketing
The complexity of today’s marketing ecosystem can be overwhelming considering the various components, the fact that each is vying for limited marketing dollars and that ROI on those dollars is never guaranteed (and often hard to predict). When developing a strategy,...
by Blaze Petersen | Feb 3, 2016 | Culture, Talent Management
One google search of the word “Millennial” will bring up hundreds, if not thousands of articles on Millennials in the workplace. Articles about how we (yes, I’m one of them) want to be managed, what we need in order to feel valued and what we demand of you (the Baby...
by ArchPoint | Feb 1, 2016 | Culture, Customers
When was the last time you received truly great customer service? I mean truly great—an instance that made your day, you shared with others, and the next time you needed to make the same transaction, didn’t hesitate on which provider to choose? Exceptional customer...
