by Richard Spoon | Feb 9, 2015 | Commercial & Customers, Customers, Sales
As with many financial incentive programs in today’s challenging world, Trade Promotion has evolved from being an investment that grows the business, to that of simply a fund that is paid out, and at best, maintains the status quo – an entitlement. Customers...
by Richard Spoon & Amy Lazarus | Jan 9, 2015 | Customers
Editor’s Note: This is the first in a series of articles about ArchPoint’s multi-step Voice of the Customer approach. Last week, a client mentioned they were considering reducing the frequency of an annual customer survey to once every two years. When asked why, their...
by ArchPoint | Aug 9, 2014 | Commercial & Customers, Customers, Leadership
ABOUT RENEE AND HER EXPERIENCE IN TRADE PROMOTION MANAGEMENT: During Renee’s sales career at Procter & Gamble, she managed trade funds as a regular part of her job. Since joining ArchPoint, she has worked with companies to help manage the implementation of...
by Richard Spoon | Jul 9, 2014 | Commercial & Customers, Customers, Strategy & OGSM
When a product leaves our factory, it is handled, shipped, repackaged, and often modified before it gets to the end-user. We need to understand how the final product is received to fully understand our customer’s satisfaction with it. We have found that internally...
by ArchPoint | Jul 9, 2014 | Customers, Leadership, Strategy & OGSM
WHAT NEW WORDS OR BUSINESS CONCEPTS HAVE YOU LEARNED ABOUT RECENTLY? The business concept that’s resonating for most of my clients right now is the idea of outsourcing talent. These days, when clients identify a need within their organizations, they’re trying...
by ArchPoint | Jun 9, 2014 | Branding, Customers, Marketing
A decade ago, noted loyalty expert, Frederick Reichheld, said “Loyalty is dead.” At the time, U.S. corporations were losing, on average, half of their customers in five years, half their employees in four and half their investors in less than one. He further asserted...
