by ArchPoint | Jun 9, 2014 | Commercial & Customers, Customers, Leadership
ABOUT JILL AND HER EXPERIENCE IN TRADE PROMOTION MANAGEMENT: Back in the mid 1990’s when most technology use was concentrated in the IT department, Jill worked in Leaf’s sales operations providing reporting and analysis for the sales team. Their only source of...
by Stephen Peele | May 16, 2014 | Customers, Strategy & OGSM
When attempting to link customer information to the business strategy, organizations need a clear process that integrates the flow of key business and customer information with the creation of the strategic plan. It is entirely possible to build a repeatable process...
by ArchPoint | May 9, 2014 | Commercial & Customers, Customers, Sales
A.G. Lafley, former CEO of Procter and Gamble, coined the concept of the First and Second Moments of Truth. The First Moment of Truth is when the shopper decides to purchase a brand. The Second Moment of Truth is when the brand delivers on its performance promise...
by ArchPoint | Apr 17, 2014 | Commercial & Customers, Customers, Leadership, Sourcing
ABOUT RUSSELL AND HIS EXPERIENCE IN TRADE PROMOTION MANAGEMENT: Russell was part of a unique team that led the Efficient Consumer Response efforts for Procter & Gamble in the early 90’s. He and the team worked collaboratively with strategic retailers...
by Richard Spoon | Apr 9, 2014 | Customers, Sales
Business Situation Since its start in 2002, Chamilia has become an international leader in the customized jewelry category. Chamilia’s growing collection of handcrafted beads to create bracelets, bangles and necklaces, along with a successful Disney partnership has...
by Jesse Edelman | Apr 2, 2014 | Commercial & Customers, Customers, Marketing
Next time you’re out in the marketplace, stop by your local Supercenter or Dollar Store. Take a look around and you will notice an interesting phenomenon—there are more and more people shopping there. So, what does this mean to a CPG manufacturer? It means that you...
