by Richard Spoon | Apr 9, 2014 | Customers, Sales
Business Situation Since its start in 2002, Chamilia has become an international leader in the customized jewelry category. Chamilia’s growing collection of handcrafted beads to create bracelets, bangles and necklaces, along with a successful Disney partnership has...
by Jesse Edelman | Apr 2, 2014 | Commercial & Customers, Customers, Marketing
Next time you’re out in the marketplace, stop by your local Supercenter or Dollar Store. Take a look around and you will notice an interesting phenomenon—there are more and more people shopping there. So, what does this mean to a CPG manufacturer? It means that you...
by Richard Spoon | Mar 12, 2014 | Customers, Organization Design
Business Situation Avery Dennison is a global leader in pressure-sensitive technology, self-adhesive materials and self-adhesive consumer and office products. When confronted with the realities of a slumping economy, the Graphic/Reflective Division of Avery Dennison...
by Jesse Edelman | Mar 9, 2014 | Commercial & Customers, Customers, Sales
From 1994 to 2000, I worked for Luke Soules in San Antonio, TX. That company, long regarded as one of the best food brokers in the country, had a very simple, but very successful approach – hire the best talent, get really close to the customer, and focus on...
by ArchPoint | Mar 9, 2014 | Culture, Customers, Marketing, Organization Design, Sourcing
Millennials as a U.S. generation are the same size as the Baby Boomer generation and almost twice the size of Generation X. These younger shoppers will achieve a spending power of an estimated $2.45 trillion in 2015. They are also a huge force in the workplace....
by ArchPoint | Mar 9, 2014 | Commercial & Customers, Customers, Leadership
A few years back, on a trip from Abu Dhabi to Newark, ArchPoint partner Bob Landis was seated beside a very capable young man. The two struck up a conversation that led, within a few months, to Landis offering the young man a corporate affairs position within the...
