The Complete Guide to Strategic Planning and OGSM
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Recent ArchPoint Publications
“Stronger than when we started,” an interview with Jesse Edelman on leading through a pandemic
Jesse Edelman is the CEO of ArchPoint Group, the parent company of ArchPoint Consulting. ArchPoint Group also includes the ArchPoint Products and ArchPoint Sales divisions, which serve the Grocery industry and employ over 150 people across Texas. We spoke to Jesse on...
2020 Account Management Study
Research and implications from an unprecedented year in CPG In CPG, as in many other industries, the buyer and seller relationship has changed more in the past year than in the past decade. COVID-19 has had a significant impact on the supply chain and the subsequent...
For better strategy, take a dose of reality
Truth is the basis of progress. With decisions, strategy,plans, and performance, turning from bad to better requires facing reality and connecting dots between cause and effect, answering: where are we and more importantly, how did we get here? It requires digging...
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CEO Profile on Jeff Graby: Leading & Engaging ‘The New Normal’ Behavior
While it may not be a household name, products of AmesburyTruth are in over 95 percent of all homes in America. With 13 manufacturing sites across North America and a corporate office in Edina, Minnesota, AmesburyTruth is the premier manufacturer of window and door...
The Courage To Lead – Part 1
By design and even by nature, a business leaders’ instinct is to take the reins and lead. However, many mistakenly believe they can succeed without the support and enrollment of their organization’s key influencers and staff. Time and time again we see this behavior...
8 Tips For Crafting Effective Communication
Between sending, receiving, posting, forwarding and replying, we devote countless hours of our time to the actual dissemination of information. Can the same be said for the actual crafting of the message we’re trying to communicate? Effectively communicating a point...
4 Steps To Create A ‘Where To Play/How To Win’ Strategy
Every company that turns its lights on every day is competing. Winning is the aspiration, but there’s a big difference between competing and winning. Simply competing does not guarantee winning. Why do some companies win and some simply compete? Most companies have a...
Partner Profile on Rick Wood: ‘Not allowing my career to define me’
Rick Wood joins ArchPoint Consulting from VF Corporation, global leaders in apparel and footwear. He brings nearly 20 years of experience in brand leadership/executive management, global sales, growing and scaling both emerging and established brands. Most recently,...
10 Tips To Strategy: Make Your OGSM Work
Strategy sessions, annual operating plans—planning the business is in our corporate DNA. All of us have done them and sometimes, they’ve actually achieved what we wanted them to achieve. As business leaders, our hope is not that our strategy plans are internally...
8 Tips For Facilitating Better Meetings
Facilitating a meeting is part art, part science. The best meeting facilitators have a quirky blend of charm, insights, humor and charisma. Some are just born with an ability to focus a group and get results—the rest of us have to work at it. While some of the tips...
5 Ways To Build Your Personal Brand
The brands we choose define us, set us apart and give everyone a glimpse of who we are. What brands do you choose to define you? If you are a runner, are you Nike, New Balance or Asics? If you are a cook, are you Rachel Ray, Emeril Lagasse or Wolfgang Puck? Are you a...
Trade Promotion — Time To Stop Giving It Away
As with many financial incentive programs in today’s challenging world, Trade Promotion has evolved from being an investment that grows the business, to that of simply a fund that is paid out, and at best, maintains the status quo - an entitlement. Customers know the...
Co-Brand Or Store Brand?
As frugality has become relevant and widespread, consumers are reconsidering the true value of every product. If a brand’s value proposition is unclear or vague and consumers don’t understand the superiority or benefits, it will quickly become a lame duck in today’s...