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The Complete Guide to Strategic Planning and OGSM

Fresh perspectives & big ideas to increase productivity & growth

Recent ArchPoint Publications

Six reasons to include influencers in your marketing strategy

Six reasons to include influencers in your marketing strategy

Not so long ago, the use of celebrities and influential figures as a marketing tactic seemed reserved for only the biggest consumer brands. Michael Jordan and Nike, Michael Jackson and Pepsi, Brooke Shields and Calvin Klein. Big brands used big names in traditional...

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The art of goal-setting (the G in OGSM)

OGSM Series: The G This article is the second in a series focusing on each component of the OGSM framework. The goal is to break down the framework, sharing the purpose and development process of each element. We hope providing a deep dive into the functionality of...

The new frontier of leadership

As challenges facing CEOs, boards, and HR executives increase exponentially, the rapid pace of change and the intense competition to attract and retain talent top the list for many companies. The two trends driving this new frontier of leadership are closely related....

2020 Account Management Study

Research and implications from an unprecedented year in CPG In CPG, as in many other industries, the buyer and seller relationship has changed more in the past year than in the past decade. COVID-19 has had a significant impact on the supply chain and the subsequent...