The Complete Guide to Strategic Planning and OGSM
Fresh perspectives & big ideas to increase productivity & growth
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Recent ArchPoint Publications
Six reasons to include influencers in your marketing strategy
Not so long ago, the use of celebrities and influential figures as a marketing tactic seemed reserved for only the biggest consumer brands. Michael Jordan and Nike, Michael Jackson and Pepsi, Brooke Shields and Calvin Klein. Big brands used big names in traditional...
Employee Engagement in 2022: How to create a better workplace experience to boost performance
The COVID-19 pandemic has forever changed the modern workplace. While most organizations seem to have reached some level of homeostasis despite still working through technological and cultural kinks, fundamental changes in the workforce will likely impact the...
Innovation DNA: A model for cultivating innovation across your organization
Contrary to popular belief, innovation is rarely a case of something totally new popping into an inventor’s head – it’s iterative. Gutenberg’s invention of the printing press pulled together existing technologies that already included the screw press and moveable...
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How to write a great objective statement (the O in OGSM)
OGSM Series: The O This article is the first in a series focusing on each component of the OGSM framework. The goal is to break down the framework, sharing the purpose and development process of each element. We hope providing a deep dive into the functionality of the...
The new frontier of leadership
As challenges facing CEOs, boards, and HR executives increase exponentially, the rapid pace of change and the intense competition to attract and retain talent top the list for many companies. The two trends driving this new frontier of leadership are closely related....
Linking OGSM and OKR: full-spectrum strategy
More and more recently, ArchPoint has been asked about OKR and OGSM. The question has been whether to use OKR or OGSM for strategic planning. Our simple answer is both. OGSM and OKR work hand-in-hand to deliver a full-spectrum strategy approach, setting the strategic...
Before you implement leadership training, consider these 5 things
The leadership development industry in the US is a $14B industry and growing. Organizations operate quite differently from 20 and even ten years ago, and the meaning of leadership has changed over time. Problem solving and decision making continue to be pushed down...
Launching a company during the pandemic: an interview with Gordon Robertson of Verdant Technologies
Gordon Robertson is President of Verdant Technologies, a biotechnology company, that rebranded and launched mid-2020. Their first product to market, HarvestHold, is a breakthrough product life extension solution for fruits, vegetables, and flowers and promises to...
“Stronger than when we started,” an interview with Jesse Edelman on leading through a pandemic
Jesse Edelman is the CEO of ArchPoint Group, the parent company of ArchPoint Consulting. ArchPoint Group also includes the ArchPoint Products and ArchPoint Sales divisions, which serve the Grocery industry and employ over 150 people across Texas. We spoke to Jesse on...
2020 Account Management Study
Research and implications from an unprecedented year in CPG In CPG, as in many other industries, the buyer and seller relationship has changed more in the past year than in the past decade. COVID-19 has had a significant impact on the supply chain and the subsequent...
For better strategy, take a dose of reality
Truth is the basis of progress. With decisions, plans and performance, turning from bad to better requires facing reality and connecting dots between cause and effect, answering: where are we and more importantly, how did we get here? It requires digging deep into the...
7 Strategic Communication Tips
Strategy execution remains one of the hardest things for a business to accomplish, and a major reason organizations struggle is because communication is often overlooked. Strategic communication is critical to successful transformation and when managed properly, can...
Relevance is Resilience
It can sometimes feel like we’ve lived through multiple years in the mere six months since the COVID-19 pandemic began. That feeling is due in part to the rapid pace of change so many of us have experienced during this time—both personally and professionally. Indeed,...