by Richard Spoon | Jul 13, 2015 | Change Management, Leadership, Strategy & OGSM
By design and even by nature, a business leaders’ instinct is to take the reins and lead. However, many mistakenly believe they can succeed without the support and enrollment of their organization’s key influencers and staff. Time and time again we see this behavior...
by ArchPoint | Jun 11, 2015 | Leadership
Rick Wood joins ArchPoint Consulting from VF Corporation, global leaders in apparel and footwear. He brings nearly 20 years of experience in brand leadership/executive management, global sales, growing and scaling both emerging and established brands. Most recently,...
by Richard Spoon | Feb 9, 2015 | Branding, Leadership, Marketing
The brands we choose define us, set us apart and give everyone a glimpse of who we are. What brands do you choose to define you? If you are a runner, are you Nike, New Balance or Asics? If you are a cook, are you Rachel Ray, Emeril Lagasse or Wolfgang Puck? Are you a...
by ArchPoint | Jan 9, 2015 | Branding, Leadership, Marketing
Building a brand’s digital footprint with the use of social media requires time, energy and insight that may elude many executives. Branded corporate Facebook pages or Pinterest boards are commonplace these days, but many wonder about the executives behind the brands....
by Blaze Petersen | Nov 10, 2014 | Leadership, Organization Design, Strategy & OGSM
Layers in an organization eat speed, muddle messages and draw out decision-making. Like the childhood game, Telephone, when players whisper a message round a circle, layers confuse. What starts out as, “The yellow dog ran toward the hippopotamus,” after seven layers...
