by ArchPoint | Jun 9, 2014 | Commercial & Customers, Customers, Leadership
ABOUT JILL AND HER EXPERIENCE IN TRADE PROMOTION MANAGEMENT: Back in the mid 1990’s when most technology use was concentrated in the IT department, Jill worked in Leaf’s sales operations providing reporting and analysis for the sales team. Their only source of...
by ArchPoint | May 9, 2014 | Commercial & Customers, Customers, Sales
A.G. Lafley, former CEO of Procter and Gamble, coined the concept of the First and Second Moments of Truth. The First Moment of Truth is when the shopper decides to purchase a brand. The Second Moment of Truth is when the brand delivers on its performance promise...
by Richard Spoon | Apr 18, 2014 | Commercial & Customers, Sales, Strategy & OGSM
Business Situation The mandate was clear: identify gaps in trade promotion processes, correct them and implement a new system to manage the spend. And do it in three months. Even in the fast-paced environment at Pierre Foods – a $650 million manufacturer,...
by ArchPoint | Apr 17, 2014 | Commercial & Customers, Customers, Leadership, Sourcing
ABOUT RUSSELL AND HIS EXPERIENCE IN TRADE PROMOTION MANAGEMENT: Russell was part of a unique team that led the Efficient Consumer Response efforts for Procter & Gamble in the early 90’s. He and the team worked collaboratively with strategic retailers...
by Richard Spoon | Apr 13, 2014 | Sales
Business Situation For Orchids Paper Products, a leader in the private-label tissue industry, H-E-B was the key account they needed to expand their presence in Texas. Yet, this large regional grocery chain – actually, one of the largest independent food...
