by Richard Spoon | Apr 9, 2014 | Customers, Sales
Business Situation Since its start in 2002, Chamilia has become an international leader in the customized jewelry category. Chamilia’s growing collection of handcrafted beads to create bracelets, bangles and necklaces, along with a successful Disney partnership has...
by Jesse Edelman | Apr 2, 2014 | Commercial & Customers, Customers, Marketing
Next time you’re out in the marketplace, stop by your local Supercenter or Dollar Store. Take a look around and you will notice an interesting phenomenon—there are more and more people shopping there. So, what does this mean to a CPG manufacturer? It means that you...
by Jesse Edelman | Mar 9, 2014 | Commercial & Customers, Customers, Sales
From 1994 to 2000, I worked for Luke Soules in San Antonio, TX. That company, long regarded as one of the best food brokers in the country, had a very simple, but very successful approach – hire the best talent, get really close to the customer, and focus on...
by Richard Spoon | Feb 10, 2014 | Sales, Strategy & OGSM
Business Situation Gold’n Plump has been an innovator in the production and marketing of premium chicken products for more than 80 years. However, in spite of its reputation for unsurpassed quality in the upper Midwest market, the family-owned and operated...
by Renee Camplese | Jan 5, 2014 | Commercial & Customers, Customers
Can a customer relationship be too good? Do your customers know you for doing one thing really well? How much energy and effort do your salespeople put into keeping even established customers informed of your full line of products? There’s a risk that develops over...
