by ArchPoint | Aug 9, 2014 | Commercial & Customers, Customers, Leadership
ABOUT RENEE AND HER EXPERIENCE IN TRADE PROMOTION MANAGEMENT: During Renee’s sales career at Procter & Gamble, she managed trade funds as a regular part of her job. Since joining ArchPoint, she has worked with companies to help manage the implementation of...
by ArchPoint | Jul 10, 2014 | Leadership, Strategy & OGSM
It’s in the headlines everywhere and it’s impacting our lives…missed sales forecasts, missed earnings, foreclosures, job losses. It is clear that something must be done, and quickly. When times get tough, organizations often jump in and automatically begin...
by Richard Spoon | Jul 9, 2014 | Commercial & Customers, Customers, Strategy & OGSM
When a product leaves our factory, it is handled, shipped, repackaged, and often modified before it gets to the end-user. We need to understand how the final product is received to fully understand our customer’s satisfaction with it. We have found that internally...
by ArchPoint | Jul 9, 2014 | Customers, Leadership, Strategy & OGSM
WHAT NEW WORDS OR BUSINESS CONCEPTS HAVE YOU LEARNED ABOUT RECENTLY? The business concept that’s resonating for most of my clients right now is the idea of outsourcing talent. These days, when clients identify a need within their organizations, they’re trying...
by ArchPoint | Jun 22, 2014 | Culture, Talent Management
Q&A With Nikki Kinsey Riojas Nikki Kinsey Riojas is a creative professional with 15 years of experience in marketing, communications and design. Not only has Nikki developed techniques to work more effectively with Millennials, she prefers working with...
by ArchPoint | Jun 9, 2014 | Branding, Customers, Marketing
A decade ago, noted loyalty expert, Frederick Reichheld, said “Loyalty is dead.” At the time, U.S. corporations were losing, on average, half of their customers in five years, half their employees in four and half their investors in less than one. He further asserted...
by ArchPoint | Jun 9, 2014 | Commercial & Customers, Customers, Leadership
ABOUT JILL AND HER EXPERIENCE IN TRADE PROMOTION MANAGEMENT: Back in the mid 1990’s when most technology use was concentrated in the IT department, Jill worked in Leaf’s sales operations providing reporting and analysis for the sales team. Their only source of...
by Richard Spoon | May 16, 2014 | Strategy & OGSM
Business Situation Known as North America’s leading producer of dehydrated potatoes, Basic American Foods (BAF) needed to quickly realign its business activities to meet growth targets while simultaneously absorbing a major acquisition and responding to changes...
by Stephen Peele | May 16, 2014 | Customers, Strategy & OGSM
When attempting to link customer information to the business strategy, organizations need a clear process that integrates the flow of key business and customer information with the creation of the strategic plan. It is entirely possible to build a repeatable process...
by Stephen Peele | May 11, 2014 | Marketing
“The only good marketing guy… is another sales guy.” – B2B Sales Leader The statement above is an actual quote from a B2B Sales Leader in my not too distant past. Unfortunately, this is a prevailing belief in many B2B companies and industries where Marketing is often...
