The Complete Guide to Strategic Planning and OGSM
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Recent ArchPoint Publications
2020 Account Management Study
Research and implications from an unprecedented year in CPG In CPG, as in many other industries, the buyer and seller relationship has changed more in the past year than in the past decade. COVID-19 has had a significant impact on the supply chain and the subsequent...
For better strategy, take a dose of reality
Truth is the basis of progress. With decisions, strategy,plans, and performance, turning from bad to better requires facing reality and connecting dots between cause and effect, answering: where are we and more importantly, how did we get here? It requires digging...
7 Strategic Communication Tips
Strategy execution remains one of the hardest things for a business to accomplish, and a major reason organizations struggle is because communication is often overlooked. Strategic communication is critical to successful transformation and when managed properly, can...
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The Courage To Lead – Part 2
In part one of this series we touched on leaders believing and trusting in their organizations using vision and enduring values. These set up the guardrails by which managers lead. But how do you, as a leader, work within these guardrails? We would suggest, especially...
Designing Your Product For Growth
In a continuously changing competitive landscape controlled by monolithic Fortune 500 brands, retailers are searching for a new generation of private label manufacturer to increase market share and profit margin. These manufacturers are helping reimage store brands...
Designing Teams For High Performance
When I started in the workforce 25 years ago, organizations were experiencing a tremendous shift in how their people worked. This was driven mostly by information technology. The hierarchical, top-down, command and control, siloed organizational models were outdated,...
Where Should You Focus In 2016?
A Competitive Advantage Exercise: When planning strategy options for next year, consider that at a basic level, every company’s market differentiation focuses on one of three areas—customer service, operational effectiveness and technology/innovation. History...
The Five Rules Of Successful Package Design
ArchPoint recently redesigned private label packaging for one of our retail client’s product lines. Without changing product, price or shelf placement, the redesign increased sales by as much as 50%. How did we do it? By blending and integrating our package...
Improving Corporate Culture
One of the more challenging discussions in today’s boardrooms is the topic of corporate culture. Progressive organizations are working to adapt their cultures to be more inclusive and in tune with both the needs of customers and employees. The critical link needed is...
CEO Profile on Jeff Graby: Leading & Engaging ‘The New Normal’ Behavior
While it may not be a household name, products of AmesburyTruth are in over 95 percent of all homes in America. With 13 manufacturing sites across North America and a corporate office in Edina, Minnesota, AmesburyTruth is the premier manufacturer of window and door...
The Courage To Lead – Part 1
By design and even by nature, a business leaders’ instinct is to take the reins and lead. However, many mistakenly believe they can succeed without the support and enrollment of their organization’s key influencers and staff. Time and time again we see this behavior...
8 Tips For Crafting Effective Communication
Between sending, receiving, posting, forwarding and replying, we devote countless hours of our time to the actual dissemination of information. Can the same be said for the actual crafting of the message we’re trying to communicate? Effectively communicating a point...
4 Steps To Create A ‘Where To Play/How To Win’ Strategy
Every company that turns its lights on every day is competing. Winning is the aspiration, but there’s a big difference between competing and winning. Simply competing does not guarantee winning. Why do some companies win and some simply compete? Most companies have a...