The Complete Guide to Strategic Planning and OGSM
Fresh perspectives & big ideas to increase productivity & growth
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Recent ArchPoint Publications
OGSM defined: Objective, Goals, Strategies, Measures
Many people don’t understand that strategy is simply aspiration. The real challenge for most is the definition, prioritization and alignment of the work required to achieve that aspiration. ArchPoint’s strategic planning methodology gives an organization the...
Cascading the OGSM
The purpose of cascading OGSM is to link the Strategies of the organization up and down the hierarchy of the organization. Cascading facilitates the top-down and bottom-up flow of information, strategically aligning work at every level. When cascaded downward, it...
The dos and don’ts of an OGSM
Success Organizations succeed when their leaders are aligned to specific Objectives and Goals that set a clear direction. Organizations succeed when both work activities and Measures are transparent. Organizations succeed when they collect data from outside the...
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How to succeed with difficult customers
We have all heard the reasons why providing a great customer experience is the secret sauce to business success. It requires less effort to retain existing customers than to acquire new ones, unsatisfied customers are more likely to tell others about a bad experience than satisfied customers, and it’s easier to sell new products to […]
The state of US workplace diversity in 14 statistics
The United States of today is more diverse than ever before. We innately know this from the changing world around us—neighborhoods are more ethnically different, our work teams include people from other generations and genders, and cultures we had not been previously exposed to bring new experiences to what we eat, watch on television and […]
It’s time to redefine innovation: Q&A with ArchPoint Executive Director & CMO Rick Wood
Q: What prompted you to want to speak on innovation? A: It seems that almost every company ArchPoint speaks with these days is looking to some aspect of innovation to support future growth. In many cases, the product team is tasked with the challenge, but the best companies out there are making innovation part of […]
Why B2B companies should care about the end user
One question that is often asked by many of our business-to-business (B2B) clients is this – how important is it for us to be engaged with or knowledgeable about the end user experience? It’s a great question, especially given the investment required to make that choice. According to Gallup, B2B companies must engage their customers […]
Four Tips for Execs with the Guts for Culture Change
We’ve all heard the old adage erroneously attributed to management guru Peter Drucker that “culture eats strategy for breakfast.” In fact, many studies do show a direct correlation between organizational culture and business performance. But if culture is more important than strategy, why are so many resources expended creating strategy while relatively few are spent […]
Making Strategy Stick: How to Master Sustainable Change
As an aviation enthusiast and engineer, many things make more sense to me when compared to what I know about flying. I look at strategic planning like a company taking off into the sky on a journey to an exotic destination. Everyone breathes a sigh of relief as they settle in for the flight after […]
Marketing in the Experience Economy: 5 Ways to Ensure Your Brand is Experiential
We live in a digitally focused world that craves experiences. Just think for a minute about your own day so far. If you’re like most of us, you started your day with a news feed of stories and video clips curated by an algorithm that knows you better than you know yourself. Next, you probably […]
Why and How to Invest in Digital Marketing
The complexity of today’s marketing ecosystem can be overwhelming considering the various components, the fact that each is vying for limited marketing dollars and that ROI on those dollars is never guaranteed (and often hard to predict). When developing a strategy, the 2016 brand executive has to balance what history has proven effective, how consumers […]
Straight Talk from a Millennial
One google search of the word “Millennial” will bring up hundreds, if not thousands of articles on Millennials in the workplace. Articles about how we (yes, I’m one of them) want to be managed, what we need in order to feel valued and what we demand of you (the Baby Boomer or Generation Xer). What […]