The Complete Guide to Strategic Planning and OGSM
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Recent ArchPoint Publications
The dos and don’ts of an OGSM
Success Organizations succeed when their leaders are aligned to specific Objectives and Goals that set a clear direction. Organizations succeed when both work activities and Measures are transparent. Organizations succeed when they collect data from outside the...
5 Questions to test an OGSM
Once you write an OGSM, how can you test to make sure it is indeed a strong and executable strategic plan for your organization? Remember these 5 As. 1. Is it Aligned? Is it clear how the Objectives and Goals will be achieved by executing the Strategies and...
Tracking strategic success with Measures (the M in OGSM)
This article is the last in a series focusing on each component of the OGSM framework. The goal is to break down the framework, sharing the purpose and development process of each element. We hope providing a deep dive into the functionality of the framework will...
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The state of US workplace diversity in 14 statistics
The United States of today is more diverse than ever before. We innately know this from the changing world around us—neighborhoods are more ethnically different, our work teams include people from other generations and genders, and cultures we had not been previously exposed to bring new experiences to what we eat, watch on television and […]
It’s time to redefine innovation: Q&A with ArchPoint Executive Director & CMO Rick Wood
Q: What prompted you to want to speak on innovation? A: It seems that almost every company ArchPoint speaks with these days is looking to some aspect of innovation to support future growth. In many cases, the product team is tasked with the challenge, but the best companies out there are making innovation part of […]
Why B2B companies should care about the end user
One question that is often asked by many of our business-to-business (B2B) clients is this – how important is it for us to be engaged with or knowledgeable about the end user experience? It’s a great question, especially given the investment required to make that choice. According to Gallup, B2B companies must engage their customers […]
Four Tips for Execs with the Guts for Culture Change
We’ve all heard the old adage erroneously attributed to management guru Peter Drucker that “culture eats strategy for breakfast.” In fact, many studies do show a direct correlation between organizational culture and business performance. But if culture is more important than strategy, why are so many resources expended creating strategy while relatively few are spent […]
Making Strategy Stick: How to Master Sustainable Change
As an aviation enthusiast and engineer, many things make more sense to me when compared to what I know about flying. I look at strategic planning like a company taking off into the sky on a journey to an exotic destination. Everyone breathes a sigh of relief as they settle in for the flight after […]
Marketing in the Experience Economy: 5 Ways to Ensure Your Brand is Experiential
We live in a digitally focused world that craves experiences. Just think for a minute about your own day so far. If you’re like most of us, you started your day with a news feed of stories and video clips curated by an algorithm that knows you better than you know yourself. Next, you probably […]
Why and How to Invest in Digital Marketing
The complexity of today’s marketing ecosystem can be overwhelming considering the various components, the fact that each is vying for limited marketing dollars and that ROI on those dollars is never guaranteed (and often hard to predict). When developing a strategy, the 2016 brand executive has to balance what history has proven effective, how consumers […]
Straight Talk from a Millennial
One google search of the word “Millennial” will bring up hundreds, if not thousands of articles on Millennials in the workplace. Articles about how we (yes, I’m one of them) want to be managed, what we need in order to feel valued and what we demand of you (the Baby Boomer or Generation Xer). What […]
How to Create a Culture of Customer Service
My OGSM Tour | January 8, 2016
Join us for a 30-minute tour of the new and improved version of our cloud-based strategy execution tool, MyOGSM.com. Watch the tour and receive a free 3-month trial of the tool. January 8th, 2016, 1:00 – 1:30 pm EST. Click here to register! OGSM & MyOGSM.com OGSM, short for Objectives, Goals, Strategies and Measures, is […]