The Complete Guide to Strategic Planning and OGSM
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Recent ArchPoint Publications
How to write a great objective statement (the O in OGSM)
OGSM Series: The O This article is the first in a series focusing on each component of the OGSM framework. The goal is to break down the framework, sharing the purpose and development process of each element. We hope providing a deep dive into the functionality of the...
The new frontier of leadership
As challenges facing CEOs, boards, and HR executives increase exponentially, the rapid pace of change and the intense competition to attract and retain talent top the list for many companies. The two trends driving this new frontier of leadership are closely related....
Linking OGSM and OKR: full-spectrum strategy
More and more recently, ArchPoint has been asked about OKR and OGSM. The question has been whether to use OKR or OGSM for strategic planning. Our simple answer is both. OGSM and OKR work hand-in-hand to deliver a full-spectrum strategy approach, setting the strategic...
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Marketing in the Experience Economy: 5 Ways to Ensure Your Brand is Experiential
We live in a digitally focused world that craves experiences. Just think for a minute about your own day so far. If you’re like most of us, you started your day with a news feed of stories and video clips curated by an algorithm that knows you better than you know yourself. Next, you probably […]
Why and How to Invest in Digital Marketing
The complexity of today’s marketing ecosystem can be overwhelming considering the various components, the fact that each is vying for limited marketing dollars and that ROI on those dollars is never guaranteed (and often hard to predict). When developing a strategy, the 2016 brand executive has to balance what history has proven effective, how consumers […]
Straight Talk from a Millennial
One google search of the word “Millennial” will bring up hundreds, if not thousands of articles on Millennials in the workplace. Articles about how we (yes, I’m one of them) want to be managed, what we need in order to feel valued and what we demand of you (the Baby Boomer or Generation Xer). What […]
How to Create a Culture of Customer Service
My OGSM Tour | January 8, 2016
Join us for a 30-minute tour of the new and improved version of our cloud-based strategy execution tool, MyOGSM.com. Watch the tour and receive a free 3-month trial of the tool. January 8th, 2016, 1:00 – 1:30 pm EST. Click here to register! OGSM & MyOGSM.com OGSM, short for Objectives, Goals, Strategies and Measures, is […]
Truth About Sales: It’s More Than Just Coffee and Small Talk
“Don’t they realize that sales is not just about chatting over coffee like friends,” thinks the CEO, frustrated with a recent conversation over his sales teams’ expense reports. “Don’t they realize that sales is not just about chatting over coffee like friends,” thinks the account manager, frustrated after listening to his regional manager pass on […]
5 Tips for Successful Strategic Planning
4 Tips for Communication Planning
Amid the hustle and bustle of annual strategic business planning, many organizations fail to properly consider and define their marketing plans. While marketing planning may be a subset of the overall business plans, it requires a rigor all its own. Many business leaders do not understand how the marketing plan fits within the larger business […]
Why You Should Employ OGSM in Planning
It’s that time of year when business leaders and their teams scramble to fill out templates, create Power Point presentations, and attend what seem like endless meetings all in an attempt to comply with the company’s strategic planning process. In many cases, however, rigorous debates and conversation about the strategic choices and innovations required to […]
4 Keys To Keeping A Maverick’s Heart: Never Losing The Magic Of A Company’s Founders
Legend has it that Apple’s Steve Jobs killed projects at the tech giant for one purpose — to birth a new one. Jobs recognized that some level of dissatisfaction exists in every market and capitalizing on that dissatisfaction was the root of his genius. He proved that even the giant must never fear behaving like […]