The Complete Guide to Strategic Planning and OGSM
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Recent ArchPoint Publications
Relevance is Resilience
It can sometimes feel like we’ve lived through multiple years in the mere six months since the COVID-19 pandemic began. That feeling is due in part to the rapid pace of change so many of us have experienced during this time—both personally and professionally. Indeed,...
Leading Forward to New Opportunities
Leaders must constantly grapple with an inescapable paradox when it comes to keeping strategy on-course: How can we plan for the longer-term while also focusing on the imperatives to survive short-term challenges? As leaders, we must own the narrative with our...
Planning in a pandemic: ArchPoint’s OGSM model to the rescue
The COVID-19 pandemic has rocked our world in every way possible and the economy is one of the most visibly affected. For many industries, the way people consume goods and services has fundamentally changed. It has been fascinating to watch how leaders have altered...
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Social Media Best Practices For The Modern Executives
Building a brand’s digital footprint with the use of social media requires time, energy and insight that may elude many executives. Branded corporate Facebook pages or Pinterest boards are commonplace these days, but many wonder about the executives behind the brands. Do they need a social media presence too? With so many obligations and responsibilities, […]
Get Closer To The Customer
Editor’s Note: This is the first in a series of articles about ArchPoint’s multi-step Voice of the Customer approach. Last week, a client mentioned they were considering reducing the frequency of an annual customer survey to once every two years. When asked why, their response was, “We keep hearing the same old stuff and frankly, […]
Voice Of The Leader: How OGSM Has Helped My Company In Strategic Planning
Maximizing Your Training Investment
Consider the companies, the programs, and teams that consistently win. They are always training. When people don’t train or continually educate themselves, skills dull, routine sets in, and bad habits drive less than desired results. A commitment to training and learning is one key attribute that separates the good from the great. All organizations understand […]
7 Traits Of An Enduring Business – And How To Create One
Moving From Advertising To Advocacy
Good advertising should drive the consumer towards an action. In this era of ultimate connectedness and unlimited information about brands, a key role of advertising should also be to ‘advocate advocacy’, driving your supporters to talk about and ultimately to recommend your brand. Recommendations used to be what neighbors would talk about over the fence […]
Layers Eat Speed
Layers in an organization eat speed, muddle messages and draw out decision-making. Like the childhood game, Telephone, when players whisper a message round a circle, layers confuse. What starts out as, “The yellow dog ran toward the hippopotamus,” after seven layers may end up as, “Yahoo digital rooted for hipsters.” Companies don’t start out to […]
Streamlining Your Commercial Capability
As a consultancy we get many requests for advice on how to grow. One of the first elements we assess is the sales and service teams. What we are looking for is; 1) intimacy with the customers, 2) a selling model that works, and 3) the right resourcing of the customer roles (sales, marketing, and […]
Maintaining The Courage To Lead
By design and even by nature, a business leader’s instinct is to take the reins and lead. However, many mistakenly believe they can succeed without the support and enrollment of their organization’s key influencers and staff. Time and time again we see this behavior in our consulting practice, but we have never seen this approach […]
10 Tips To Get The Most Out Of Your Brokers
Many relationships between manufacturers and brokers likely fall into the “it’s complicated” category. The last decade has been one of change for companies and their brokers leaving many wondering exactly how to proceed from here. While every partnership with a broker has its own nuances, I’ve relied on my time in the field working both […]