The Complete Guide to Strategic Planning and OGSM
Fresh perspectives & big ideas to increase productivity & growth
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Recent ArchPoint Publications
2020 Account Management Study
Research and implications from an unprecedented year in CPG In CPG, as in many other industries, the buyer and seller relationship has changed more in the past year than in the past decade. COVID-19 has had a significant impact on the supply chain and the subsequent...
For better strategy, take a dose of reality
Truth is the basis of progress. With decisions, strategy,plans, and performance, turning from bad to better requires facing reality and connecting dots between cause and effect, answering: where are we and more importantly, how did we get here? It requires digging...
7 Strategic Communication Tips
Strategy execution remains one of the hardest things for a business to accomplish, and a major reason organizations struggle is because communication is often overlooked. Strategic communication is critical to successful transformation and when managed properly, can...
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Co-Brand Or Store Brand?
As frugality has become relevant and widespread, consumers are reconsidering the true value of every product. If a brand’s value proposition is unclear or vague and consumers don’t understand the superiority or benefits, it will quickly become a lame duck in today’s marketplace. When the consumer cannot tell the difference between one product and the […]
Brand Development: Building vs. Buying
When deciding whether the right move is to build a brand from scratch or buy an existing brand, companies have to weigh the pros and cons of different approaches to building their business. They also have to take into account the specifics of their company’s situation and ask a number of questions including: What are […]
Is Your HR Department Strategic?
Is your HR department a passive service provider to the organization, or does it play an active and strategic role in achieving your goals? Many HR departments have been mired for so long in the minutia of administrative and legal responsibilities, that they don’t even realize they could be adding strategic value to the company. […]
Social Media Best Practices For The Modern Executives
Building a brand’s digital footprint with the use of social media requires time, energy and insight that may elude many executives. Branded corporate Facebook pages or Pinterest boards are commonplace these days, but many wonder about the executives behind the brands. Do they need a social media presence too? With so many obligations and responsibilities, […]
Get Closer To The Customer
Editor’s Note: This is the first in a series of articles about ArchPoint’s multi-step Voice of the Customer approach. Last week, a client mentioned they were considering reducing the frequency of an annual customer survey to once every two years. When asked why, their response was, “We keep hearing the same old stuff and frankly, […]
Voice Of The Leader: How OGSM Has Helped My Company In Strategic Planning
Maximizing Your Training Investment
Consider the companies, the programs, and teams that consistently win. They are always training. When people don’t train or continually educate themselves, skills dull, routine sets in, and bad habits drive less than desired results. A commitment to training and learning is one key attribute that separates the good from the great. All organizations understand […]
7 Traits Of An Enduring Business – And How To Create One
Moving From Advertising To Advocacy
Good advertising should drive the consumer towards an action. In this era of ultimate connectedness and unlimited information about brands, a key role of advertising should also be to ‘advocate advocacy’, driving your supporters to talk about and ultimately to recommend your brand. Recommendations used to be what neighbors would talk about over the fence […]
Layers Eat Speed
Layers in an organization eat speed, muddle messages and draw out decision-making. Like the childhood game, Telephone, when players whisper a message round a circle, layers confuse. What starts out as, “The yellow dog ran toward the hippopotamus,” after seven layers may end up as, “Yahoo digital rooted for hipsters.” Companies don’t start out to […]