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Recent ArchPoint Publications
Before you implement leadership training, consider these 5 things
The leadership development industry in the US is a $14B industry and growing. Organizations operate quite differently from 20 and even ten years ago, and the meaning of leadership has changed over time. Problem solving and decision making continue to be pushed down...
Launching a company during the pandemic: an interview with Gordon Robertson of Verdant Technologies
Gordon Robertson is President of Verdant Technologies, a biotechnology company, that rebranded and launched mid-2020. Their first product to market, HarvestHold, is a breakthrough product life extension solution for fruits, vegetables, and flowers and promises to...
“Stronger than when we started,” an interview with Jesse Edelman on leading through a pandemic
Jesse Edelman is the CEO of ArchPoint Group, the parent company of ArchPoint Consulting. ArchPoint Group also includes the ArchPoint Products and ArchPoint Sales divisions, which serve the Grocery industry and employ over 150 people across Texas. We spoke to Jesse on...
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5 Ways To Build Your Personal Brand
Trade Promotion — Time To Stop Giving It Away
As with many financial incentive programs in today’s challenging world, Trade Promotion has evolved from being an investment that grows the business, to that of simply a fund that is paid out, and at best, maintains the status quo – an entitlement. Customers know the money exists, and they often tell you how they want […]
Co-Brand Or Store Brand?
As frugality has become relevant and widespread, consumers are reconsidering the true value of every product. If a brand’s value proposition is unclear or vague and consumers don’t understand the superiority or benefits, it will quickly become a lame duck in today’s marketplace. When the consumer cannot tell the difference between one product and the […]
Brand Development: Building vs. Buying
When deciding whether the right move is to build a brand from scratch or buy an existing brand, companies have to weigh the pros and cons of different approaches to building their business. They also have to take into account the specifics of their company’s situation and ask a number of questions including: What are […]
Is Your HR Department Strategic?
Is your HR department a passive service provider to the organization, or does it play an active and strategic role in achieving your goals? Many HR departments have been mired for so long in the minutia of administrative and legal responsibilities, that they don’t even realize they could be adding strategic value to the company. […]
Social Media Best Practices For The Modern Executives
Building a brand’s digital footprint with the use of social media requires time, energy and insight that may elude many executives. Branded corporate Facebook pages or Pinterest boards are commonplace these days, but many wonder about the executives behind the brands. Do they need a social media presence too? With so many obligations and responsibilities, […]
Get Closer To The Customer
Editor’s Note: This is the first in a series of articles about ArchPoint’s multi-step Voice of the Customer approach. Last week, a client mentioned they were considering reducing the frequency of an annual customer survey to once every two years. When asked why, their response was, “We keep hearing the same old stuff and frankly, […]
Voice Of The Leader: How OGSM Has Helped My Company In Strategic Planning
Maximizing Your Training Investment
Consider the companies, the programs, and teams that consistently win. They are always training. When people don’t train or continually educate themselves, skills dull, routine sets in, and bad habits drive less than desired results. A commitment to training and learning is one key attribute that separates the good from the great. All organizations understand […]