The Complete Guide to Strategic Planning and OGSM
Fresh perspectives & big ideas to increase productivity & growth
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Recent ArchPoint Publications
A COO’s perspective: how OGSM links strategy through an organization
It’s easy for us to preach about the transformational potential OGSM strategy holds for a business because we have the advantage of seeing it work project after project. We enter a new client and watch how this simple strategy framework, with the right amount of...
Fascinating statistics on why corporate strategy breaks down
Strategy execution. That wonderful, elusive thing leaders around the world covet. What a dream to develop a corporate strategy, institute it with discipline and clear communication and watch our teams adapt, allocate resources, track progress and deliver results....
The what, why and how of strategic planning
What is strategic planning? Some call it “goal setting.” Others call it “business planning.” Labels for strategic planning are as varied as there are types of organizations. Regardless of what it’s called, we find most companies undertake some form of strategy work....
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Partner Profile: Jill Natzke
ABOUT JILL AND HER EXPERIENCE IN TRADE PROMOTION MANAGEMENT: Back in the mid 1990’s when most technology use was concentrated in the IT department, Jill worked in Leaf’s sales operations providing reporting and analysis for the sales team. Their only source of...
Case Study: Aligning Initiatives To Best Support A Strategic Plan
Business Situation Known as North America’s leading producer of dehydrated potatoes, Basic American Foods (BAF) needed to quickly realign its business activities to meet growth targets while simultaneously absorbing a major acquisition and responding to changes...
Linking Business Strategy & Customer Information
When attempting to link customer information to the business strategy, organizations need a clear process that integrates the flow of key business and customer information with the creation of the strategic plan. It is entirely possible to build a repeatable process...
B2B Marketing: What Has It Done For You Lately?
“The only good marketing guy… is another sales guy.” – B2B Sales Leader The statement above is an actual quote from a B2B Sales Leader in my not too distant past. Unfortunately, this is a prevailing belief in many B2B companies and industries where Marketing is often...
Strategies For Winning In A Downturn
When indicators are telling you that you are in an economic downturn, we believe it is time to stop the debate and simply face the reality of it. Our challenge to clients is to see the economy for what it is and begin to take decisive action. Experience tells us that...
Planning Season: Where Is The Shopper?
A.G. Lafley, former CEO of Procter and Gamble, coined the concept of the First and Second Moments of Truth. The First Moment of Truth is when the shopper decides to purchase a brand. The Second Moment of Truth is when the brand delivers on its performance promise...
3 Mistakes To Avoid To Make The Most Of Mid-year Performance Reviews
When the last school bells ring in summer, the corporate world prepares for its own tribute to the season — mid-year performance reviews. When managers set performance objectives for employees at the beginning of the year, the objectives should be multi-dimensional...
Understanding Millennials Impact On Your Business – Part 2
Part 2 of a 2 part series Companies doing business today are having to re-align their thinking in order to adjust to the ways of the Generation Y workforce. A key question for many businesses is: how are you going to get your products to market when the newest...
Case Study: Aligning Trade Promotion With Corporate Strategy
Business Situation The mandate was clear: identify gaps in trade promotion processes, correct them and implement a new system to manage the spend. And do it in three months. Even in the fast-paced environment at Pierre Foods – a $650 million manufacturer,...
Partner Profile: Russell Ray
ABOUT RUSSELL AND HIS EXPERIENCE IN TRADE PROMOTION MANAGEMENT: Russell was part of a unique team that led the Efficient Consumer Response efforts for Procter & Gamble in the early 90’s. He and the team worked collaboratively with strategic retailers...