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Recent ArchPoint Publications
Six reasons to include influencers in your marketing strategy
Not so long ago, the use of celebrities and influential figures as a marketing tactic seemed reserved for only the biggest consumer brands. Michael Jordan and Nike, Michael Jackson and Pepsi, Brooke Shields and Calvin Klein. Big brands used big names in traditional...
Employee Engagement in 2022: How to create a better workplace experience to boost performance
The COVID-19 pandemic has forever changed the modern workplace. While most organizations seem to have reached some level of homeostasis despite still working through technological and cultural kinks, fundamental changes in the workforce will likely impact the...
Innovation DNA: A model for cultivating innovation across your organization
Contrary to popular belief, innovation is rarely a case of something totally new popping into an inventor’s head – it’s iterative. Gutenberg’s invention of the printing press pulled together existing technologies that already included the screw press and moveable...
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Team harmony does not equal team alignment
3 Common Barriers to Executive Team Alignment Most of us value harmony in the workplace. We spend one-third of our lives at work – one-third of our lives interacting with a group of people who, save the few who seem to thrive on workplace drama, want the work environment to be as pleasant as […]
Connect where it counts – 3 ways to make the sale before they reach the store
Every day, more and more customers are opting to shop online, choose curbside pickup, and home delivery rather than visiting stores. This leaves impulse purchases driven by new products, line extensions and in-store promotions virtually untouched by many consumers. If a customer does shop the old-fashioned way, fierce competition for their attention begins immediately once […]
Forget feedback, learn to feed-forward!
Feedback is a gift but sometimes it comes with awful timing. It is always an “after-action” report so it is by definition “hindsight”. This is why it needs to be timely! Critical feedback can obviously help us grow and even help groups of people perform at higher levels. The problem is that we often give […]
ArchPoint’s 2018 Book Recommendations
If you don’t think you need a coach, think again
“Everyone needs a coach. It doesn’t matter whether you’re a basketball player, a tennis player, a gymnast or a bridge player.” – Bill Gates After a certain number of years passes in a person’s life, they often find themselves advisors to other people in various capacities. If we are leaders, to our teams and our […]
Small change, big impact
If you were fishing and had a fish on the hook, would you ever cut the line? Probably not, but that is what my service team was doing until we realized the error in our process, and made a small change that resulted in a big impact. To explain, I ran the service business for […]