by Alexander | Dec 22, 2015 | Commercial & Customers, Sales
“Don’t they realize that sales is not just about chatting over coffee like friends,” thinks the CEO, frustrated with a recent conversation over his sales teams’ expense reports. “Don’t they realize that sales is not just about chatting over coffee like friends,”...
by Jesse Edelman | Jun 14, 2015 | Commercial & Customers, Customers, Leadership, Sales, Strategy & OGSM
Every company that turns its lights on every day is competing. Winning is the aspiration, but there’s a big difference between competing and winning. Simply competing does not guarantee winning. Why do some companies win and some simply compete? Most companies have a...
by Richard Spoon | Feb 9, 2015 | Commercial & Customers, Customers, Sales
As with many financial incentive programs in today’s challenging world, Trade Promotion has evolved from being an investment that grows the business, to that of simply a fund that is paid out, and at best, maintains the status quo – an entitlement. Customers...
by ArchPoint | Sep 9, 2014 | Change Management, Commercial & Customers, Culture, Leadership, Talent Management
Kay, a 30-year-old digital director at a large media company, cut her teeth in the digital world. She uses her tech savvy ways and insights to earn her bread and butter. Working primarily from her living room, she works solely in virtual teams — and even with all her...
by ArchPoint | Aug 9, 2014 | Commercial & Customers, Customers, Leadership
ABOUT RENEE AND HER EXPERIENCE IN TRADE PROMOTION MANAGEMENT: During Renee’s sales career at Procter & Gamble, she managed trade funds as a regular part of her job. Since joining ArchPoint, she has worked with companies to help manage the implementation of...
by Richard Spoon | Jul 9, 2014 | Commercial & Customers, Customers, Strategy & OGSM
When a product leaves our factory, it is handled, shipped, repackaged, and often modified before it gets to the end-user. We need to understand how the final product is received to fully understand our customer’s satisfaction with it. We have found that internally...
