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The Complete Guide to Strategic Planning and OGSM

Fresh perspectives & big ideas to increase productivity & growth
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Recent ArchPoint Publications

Collaboration is key: A Q&A with HR Leader Cindy Strohm

Collaboration is key: A Q&A with HR Leader Cindy Strohm

ArchPoint Consulting welcomes Cindy Strohm to the consulting team. Cindy’s thirty years of Human Resources experience has focused on leadership and organizational development across diverse industries. Cindy has led numerous corporate initiatives in leadership and...

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When the elephant in the room is trust

When the elephant in the room is trust

A situation presented itself today which was personally frustrating, but as a contributing writer to our blog, professionally inspiring. I serve on a non-profit board where the other members and I are not all close friends, but we genuinely like and respect one...

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How To Get More Out Of Millennials

by | Jun 22, 2014 | ,

  Q&A With Nikki Kinsey Riojas Nikki Kinsey Riojas is a creative professional with 15 years of experience in marketing, communications and design. Not only has Nikki developed techniques to work more effectively with Millennials, she prefers working with twenty-somethings. She has led teams to extensive success in brand management implementation across all marketing collateral […]

Partner Profile: Jill Natzke

by | Jun 9, 2014 | , ,

  ABOUT JILL AND HER EXPERIENCE IN TRADE PROMOTION MANAGEMENT: Back in the mid 1990’s when most technology use was concentrated in the IT department, Jill worked in Leaf’s sales operations providing reporting and analysis for the sales team. Their only source of data was a mainframe computer—so getting information out was not an easy, […]

Case Study: Aligning Initiatives To Best Support A Strategic Plan

by | May 16, 2014 |

  Business Situation Known as North America’s leading producer of dehydrated potatoes, Basic American Foods (BAF) needed to quickly realign its business activities to meet growth targets while simultaneously absorbing a major acquisition and responding to changes in the overall market. Founded more than 75 years ago, BAF had nearly $400 million in sales derived […]

Linking Business Strategy & Customer Information

by | May 16, 2014 | ,

When attempting to link customer information to the business strategy, organizations need a clear process that integrates the flow of key business and customer information with the creation of the strategic plan. It is entirely possible to build a repeatable process that provides course corrections to the strategy so it is never far from what […]

B2B Marketing: What Has It Done For You Lately?

by | May 11, 2014 |

“The only good marketing guy… is another sales guy.” – B2B Sales Leader The statement above is an actual quote from a B2B Sales Leader in my not too distant past. Unfortunately, this is a prevailing belief in many B2B companies and industries where Marketing is often seen as a “support” function. Marketing should not […]

Strategies For Winning In A Downturn

by | May 10, 2014 |

When indicators are telling you that you are in an economic downturn, we believe it is time to stop the debate and simply face the reality of it. Our challenge to clients is to see the economy for what it is and begin to take decisive action. Experience tells us that the worst thing you can do, […]

Planning Season: Where Is The Shopper?

by | May 9, 2014 | , ,

A.G. Lafley, former CEO of Procter and Gamble, coined the concept of the First and Second Moments of Truth. The First Moment of Truth is when the shopper decides to purchase a brand. The Second Moment of Truth is when the brand delivers on its performance promise (whiter teeth, cleaner clothes, etc.). This concept has […]