The Complete Guide to Strategic Planning and OGSM
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Recent ArchPoint Publications
When times are tough, leaders must lead
As we grapple with the repercussions of the coronavirus pandemic, there is one thing we can be certain of, that absolutely nothing is certain. The pandemic has challenged our sanity with opposing information coming at us from all directions, made us buy shopping carts...
A glimpse into the world of CPG: A Q&A with sales expert Brian Roelofs
Tell me a little bit about your career. What events have shaped where you are today? I entered the workforce during a time of high unemployment. The stability of the consumer packaged goods industry was highly sought after, as was the training and “pedigree” of...
Moving beyond motivation to inspiration
My eldest daughter is a senior in our local university’s architecture program. She is moved by clean lines, interesting materials and how buildings impact the way humans live. Her class recently took a trip to New York City and wandered the streets with eyes to the...
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Partner Profile: Renee Camplese
ABOUT RENEE AND HER EXPERIENCE IN TRADE PROMOTION MANAGEMENT: During Renee’s sales career at Procter & Gamble, she managed trade funds as a regular part of her job. Since joining ArchPoint, she has worked with companies to help manage the implementation of their MEI Trade Promotion Management (TPM) software. These assignments have provided her […]
Strategic Rightsizing
It’s in the headlines everywhere and it’s impacting our lives…missed sales forecasts, missed earnings, foreclosures, job losses. It is clear that something must be done, and quickly. When times get tough, organizations often jump in and automatically begin to cut heads or downsize “the same old way” when in fact such dire circumstances present the […]
Internal Product Quality Is Not Customer Experienced Quality
When a product leaves our factory, it is handled, shipped, repackaged, and often modified before it gets to the end-user. We need to understand how the final product is received to fully understand our customer’s satisfaction with it. We have found that internally focused measures of quality may not fully reflect the quality that the […]
Partner Profile: Jesse Edelman, Chief Operating Officer
WHAT NEW WORDS OR BUSINESS CONCEPTS HAVE YOU LEARNED ABOUT RECENTLY? The business concept that’s resonating for most of my clients right now is the idea of outsourcing talent. These days, when clients identify a need within their organizations, they’re trying to decide if it makes more sense to hire to fill the need […]
How To Get More Out Of Millennials
Q&A With Nikki Kinsey Riojas Nikki Kinsey Riojas is a creative professional with 15 years of experience in marketing, communications and design. Not only has Nikki developed techniques to work more effectively with Millennials, she prefers working with twenty-somethings. She has led teams to extensive success in brand management implementation across all marketing collateral […]
5 Simple Steps To Build Loyalty
Partner Profile: Jill Natzke
ABOUT JILL AND HER EXPERIENCE IN TRADE PROMOTION MANAGEMENT: Back in the mid 1990’s when most technology use was concentrated in the IT department, Jill worked in Leaf’s sales operations providing reporting and analysis for the sales team. Their only source of data was a mainframe computer—so getting information out was not an easy, […]
Case Study: Aligning Initiatives To Best Support A Strategic Plan
Business Situation Known as North America’s leading producer of dehydrated potatoes, Basic American Foods (BAF) needed to quickly realign its business activities to meet growth targets while simultaneously absorbing a major acquisition and responding to changes in the overall market. Founded more than 75 years ago, BAF had nearly $400 million in sales derived […]
Linking Business Strategy & Customer Information
When attempting to link customer information to the business strategy, organizations need a clear process that integrates the flow of key business and customer information with the creation of the strategic plan. It is entirely possible to build a repeatable process that provides course corrections to the strategy so it is never far from what […]
B2B Marketing: What Has It Done For You Lately?
“The only good marketing guy… is another sales guy.” – B2B Sales Leader The statement above is an actual quote from a B2B Sales Leader in my not too distant past. Unfortunately, this is a prevailing belief in many B2B companies and industries where Marketing is often seen as a “support” function. Marketing should not […]