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Recent ArchPoint Publications
Attracting the right talent mix – and getting them to stay
If there’s one issue that organizations today can agree is universally troubling, it is this: that good talent is hard to find and even harder to keep. The war on talent is intensifying and in the US today, there are approximately one million more open jobs than...
What “HR” really means – perspective from Jose Davila, VP of HR for Levi Strauss & Co.
I have been working in human resources for over 25 years, but it still amazes me how many different views there are of the function. Yes, I hire and fire people. No, I don’t act as a snitch for upper management. Yes, I train and develop. No, I don’t decide what...
Collaboration is key: A Q&A with HR Leader Cindy Strohm
ArchPoint Consulting welcomes Cindy Strohm to the consulting team. Cindy’s thirty years of Human Resources experience has focused on leadership and organizational development across diverse industries. Cindy has led numerous corporate initiatives in leadership and...
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Partner Profile: Jesse Edelman, Chief Operating Officer
WHAT NEW WORDS OR BUSINESS CONCEPTS HAVE YOU LEARNED ABOUT RECENTLY? The business concept that’s resonating for most of my clients right now is the idea of outsourcing talent. These days, when clients identify a need within their organizations, they’re trying to decide if it makes more sense to hire to fill the need […]
How To Get More Out Of Millennials
Q&A With Nikki Kinsey Riojas Nikki Kinsey Riojas is a creative professional with 15 years of experience in marketing, communications and design. Not only has Nikki developed techniques to work more effectively with Millennials, she prefers working with twenty-somethings. She has led teams to extensive success in brand management implementation across all marketing collateral […]
5 Simple Steps To Build Loyalty
Partner Profile: Jill Natzke
ABOUT JILL AND HER EXPERIENCE IN TRADE PROMOTION MANAGEMENT: Back in the mid 1990’s when most technology use was concentrated in the IT department, Jill worked in Leaf’s sales operations providing reporting and analysis for the sales team. Their only source of data was a mainframe computer—so getting information out was not an easy, […]
Case Study: Aligning Initiatives To Best Support A Strategic Plan
Business Situation Known as North America’s leading producer of dehydrated potatoes, Basic American Foods (BAF) needed to quickly realign its business activities to meet growth targets while simultaneously absorbing a major acquisition and responding to changes in the overall market. Founded more than 75 years ago, BAF had nearly $400 million in sales derived […]
Linking Business Strategy & Customer Information
When attempting to link customer information to the business strategy, organizations need a clear process that integrates the flow of key business and customer information with the creation of the strategic plan. It is entirely possible to build a repeatable process that provides course corrections to the strategy so it is never far from what […]
B2B Marketing: What Has It Done For You Lately?
“The only good marketing guy… is another sales guy.” – B2B Sales Leader The statement above is an actual quote from a B2B Sales Leader in my not too distant past. Unfortunately, this is a prevailing belief in many B2B companies and industries where Marketing is often seen as a “support” function. Marketing should not […]
Strategies For Winning In A Downturn
When indicators are telling you that you are in an economic downturn, we believe it is time to stop the debate and simply face the reality of it. Our challenge to clients is to see the economy for what it is and begin to take decisive action. Experience tells us that the worst thing you can do, […]
Planning Season: Where Is The Shopper?
A.G. Lafley, former CEO of Procter and Gamble, coined the concept of the First and Second Moments of Truth. The First Moment of Truth is when the shopper decides to purchase a brand. The Second Moment of Truth is when the brand delivers on its performance promise (whiter teeth, cleaner clothes, etc.). This concept has […]