by Jesse Edelman | Oct 15, 2016 | Commercial & Customers, Sales
One question that is often asked by many of our business-to-business (B2B) clients is this – how important is it for us to be engaged with or knowledgeable about the end user experience? It’s a great question, especially given the investment required to make that...
by Craig Berkowitch | Jun 28, 2016 | Change Management, Leadership
We’ve all heard the old adage erroneously attributed to management guru Peter Drucker that “culture eats strategy for breakfast.” In fact, many studies do show a direct correlation between organizational culture and business performance. But if culture is more...
by Stephen Peele | Jun 22, 2016 | Change Management, Leadership
As an aviation enthusiast and engineer, many things make more sense to me when compared to what I know about flying. I look at strategic planning like a company taking off into the sky on a journey to an exotic destination. Everyone breathes a sigh of relief as they...
by Skip Dampier | Mar 2, 2016 | Customers, Marketing
We live in a digitally focused world that craves experiences. Just think for a minute about your own day so far. If you’re like most of us, you started your day with a news feed of stories and video clips curated by an algorithm that knows you better than you know...
by ArchPoint | Feb 27, 2016 | Marketing
The complexity of today’s marketing ecosystem can be overwhelming considering the various components, the fact that each is vying for limited marketing dollars and that ROI on those dollars is never guaranteed (and often hard to predict). When developing a strategy,...
by Blaze Petersen | Feb 3, 2016 | Culture, Talent Management
One google search of the word “Millennial” will bring up hundreds, if not thousands of articles on Millennials in the workplace. Articles about how we (yes, I’m one of them) want to be managed, what we need in order to feel valued and what we demand of you (the Baby...
by ArchPoint | Feb 1, 2016 | Culture, Customers
When was the last time you received truly great customer service? I mean truly great—an instance that made your day, you shared with others, and the next time you needed to make the same transaction, didn’t hesitate on which provider to choose? Exceptional customer...
by ArchPoint | Dec 22, 2015 | Strategy & OGSM
Join us for a 30-minute tour of the new and improved version of our cloud-based strategy execution tool, MyOGSM.com. Watch the tour and receive a free 3-month trial of the tool. January 8th, 2016, 1:00 – 1:30 pm EST. Click here to register! OGSM & MyOGSM.com...
by Alexander | Dec 22, 2015 | Commercial & Customers, Sales
“Don’t they realize that sales is not just about chatting over coffee like friends,” thinks the CEO, frustrated with a recent conversation over his sales teams’ expense reports. “Don’t they realize that sales is not just about chatting over coffee like friends,”...
by Richard Spoon | Dec 22, 2015 | Strategy & OGSM
When the end of the year approaches, business leaders everywhere think about strategic planning—looking back at this year’s performance and determining how to make the next year just as (and hopefully more) successful. For many, a new year signifies not only a fresh...
