by ArchPoint | Jan 10, 2015 | Strategy & OGSM, Talent Management
Is your HR department a passive service provider to the organization, or does it play an active and strategic role in achieving your goals? Many HR departments have been mired for so long in the minutia of administrative and legal responsibilities, that they don’t...
by ArchPoint | Jan 9, 2015 | Branding, Leadership, Marketing
Building a brand’s digital footprint with the use of social media requires time, energy and insight that may elude many executives. Branded corporate Facebook pages or Pinterest boards are commonplace these days, but many wonder about the executives behind the brands....
by Richard Spoon & Amy Lazarus | Jan 9, 2015 | Customers
Editor’s Note: This is the first in a series of articles about ArchPoint’s multi-step Voice of the Customer approach. Last week, a client mentioned they were considering reducing the frequency of an annual customer survey to once every two years. When asked why, their...
by ArchPoint | Dec 10, 2014 | Strategy & OGSM
OGSM is a world-class strategy model that transforms objectives, goals, strategies and measures into actionable and executable plans. The origins of OGSM stretch back to the 1950’s. In the 1980’s, Procter & Gamble popularized OGSM as a means of aligning the...
by Jesse Edelman | Dec 9, 2014 | Sales
Consider the companies, the programs, and teams that consistently win. They are always training. When people don’t train or continually educate themselves, skills dull, routine sets in, and bad habits drive less than desired results. A commitment to training and...
by Richard Spoon | Dec 2, 2014 | Organization Design, Strategy & OGSM
Creating and maintaining a business that lasts requires leaders with a particular vision, awareness and dedication—leaders who can morph and steady their organizations in keeping with the market and technology to the greatest long-term benefit. The previous decade has...
by ArchPoint | Nov 20, 2014 | Marketing
Good advertising should drive the consumer towards an action. In this era of ultimate connectedness and unlimited information about brands, a key role of advertising should also be to ‘advocate advocacy’, driving your supporters to talk about and ultimately to...
by Blaze Petersen | Nov 10, 2014 | Leadership, Organization Design, Strategy & OGSM
Layers in an organization eat speed, muddle messages and draw out decision-making. Like the childhood game, Telephone, when players whisper a message round a circle, layers confuse. What starts out as, “The yellow dog ran toward the hippopotamus,” after seven layers...
by Richard Spoon | Nov 9, 2014 | Organization Design
As a consultancy we get many requests for advice on how to grow. One of the first elements we assess is the sales and service teams. What we are looking for is; 1) intimacy with the customers, 2) a selling model that works, and 3) the right resourcing of the customer...
by Richard Spoon | Nov 9, 2014 | Leadership
By design and even by nature, a business leader’s instinct is to take the reins and lead. However, many mistakenly believe they can succeed without the support and enrollment of their organization’s key influencers and staff. Time and time again we see this...
