by ArchPoint | Jun 9, 2014 | Commercial & Customers, Customers, Leadership
ABOUT JILL AND HER EXPERIENCE IN TRADE PROMOTION MANAGEMENT: Back in the mid 1990’s when most technology use was concentrated in the IT department, Jill worked in Leaf’s sales operations providing reporting and analysis for the sales team. Their only source of...
by Richard Spoon | May 16, 2014 | Strategy & OGSM
Business Situation Known as North America’s leading producer of dehydrated potatoes, Basic American Foods (BAF) needed to quickly realign its business activities to meet growth targets while simultaneously absorbing a major acquisition and responding to changes...
by Stephen Peele | May 16, 2014 | Customers, Strategy & OGSM
When attempting to link customer information to the business strategy, organizations need a clear process that integrates the flow of key business and customer information with the creation of the strategic plan. It is entirely possible to build a repeatable process...
by Stephen Peele | May 11, 2014 | Marketing
“The only good marketing guy… is another sales guy.” – B2B Sales Leader The statement above is an actual quote from a B2B Sales Leader in my not too distant past. Unfortunately, this is a prevailing belief in many B2B companies and industries where Marketing is often...
by Richard Spoon | May 10, 2014 | Strategy & OGSM
When indicators are telling you that you are in an economic downturn, we believe it is time to stop the debate and simply face the reality of it. Our challenge to clients is to see the economy for what it is and begin to take decisive action. Experience tells us that...
by ArchPoint | May 9, 2014 | Commercial & Customers, Customers, Sales
A.G. Lafley, former CEO of Procter and Gamble, coined the concept of the First and Second Moments of Truth. The First Moment of Truth is when the shopper decides to purchase a brand. The Second Moment of Truth is when the brand delivers on its performance promise...
by Blaze Petersen | May 8, 2014 | Leadership, Talent Management
When the last school bells ring in summer, the corporate world prepares for its own tribute to the season — mid-year performance reviews. When managers set performance objectives for employees at the beginning of the year, the objectives should be multi-dimensional...
by Jesse Edelman | Apr 23, 2014 | Culture, Leadership
Part 2 of a 2 part series Companies doing business today are having to re-align their thinking in order to adjust to the ways of the Generation Y workforce. A key question for many businesses is: how are you going to get your products to market when the newest...
by Richard Spoon | Apr 18, 2014 | Commercial & Customers, Sales, Strategy & OGSM
Business Situation The mandate was clear: identify gaps in trade promotion processes, correct them and implement a new system to manage the spend. And do it in three months. Even in the fast-paced environment at Pierre Foods – a $650 million manufacturer,...
by ArchPoint | Apr 17, 2014 | Commercial & Customers, Customers, Leadership, Sourcing
ABOUT RUSSELL AND HIS EXPERIENCE IN TRADE PROMOTION MANAGEMENT: Russell was part of a unique team that led the Efficient Consumer Response efforts for Procter & Gamble in the early 90’s. He and the team worked collaboratively with strategic retailers...
