B2B Marketing: What Has It Done For You Lately?

“The only good marketing guy… is another sales guy.” – B2B Sales Leader The statement above is an actual quote from a B2B Sales Leader in my not too distant past. Unfortunately, this is a prevailing belief in many B2B companies and industries where Marketing is often...

Strategies For Winning In A Downturn

When indicators are telling you that you are in an economic downturn, we believe it is time to stop the debate and simply face the reality of it. Our challenge to clients is to see the economy for what it is and begin to take decisive action. Experience tells us that...

Cloud Computing 101 For Business

The average tenure of a CEO has dropped from 8.1 years to 6.3 years (Favaro et al), which means there is less time to enact strategy and accomplish goals. In the midst of hitting sales goals and strategically aligning organizations, for most leaders keeping up with...