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Recent ArchPoint Publications
Launching a company during the pandemic: an interview with Gordon Robertson of Verdant Technologies
Gordon Robertson is President of Verdant Technologies, a biotechnology company, that rebranded and launched mid-2020. Their first product to market, HarvestHold, is a breakthrough product life extension solution for fruits, vegetables, and flowers and promises to...
“Stronger than when we started,” an interview with Jesse Edelman on leading through a pandemic
Jesse Edelman is the CEO of ArchPoint Group, the parent company of ArchPoint Consulting. ArchPoint Group also includes the ArchPoint Products and ArchPoint Sales divisions, which serve the Grocery industry and employ over 150 people across Texas. We spoke to Jesse on...
2020 Account Management Study
Research and implications from an unprecedented year in CPG In CPG, as in many other industries, the buyer and seller relationship has changed more in the past year than in the past decade. COVID-19 has had a significant impact on the supply chain and the subsequent...
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How to Create a Culture of Customer Service
When was the last time you received truly great customer service? I mean truly great—an instance that made your day, you shared with others, and the next time you needed to make the same transaction, didn’t hesitate on which provider to choose? Exceptional customer...
My OGSM Tour | January 8, 2016
Join us for a 30-minute tour of the new and improved version of our cloud-based strategy execution tool, MyOGSM.com. Watch the tour and receive a free 3-month trial of the tool. January 8th, 2016, 1:00 - 1:30 pm EST. Click here to register! OGSM & MyOGSM.com OGSM,...
Truth About Sales: It’s More Than Just Coffee and Small Talk
“Don’t they realize that sales is not just about chatting over coffee like friends,” thinks the CEO, frustrated with a recent conversation over his sales teams’ expense reports. “Don’t they realize that sales is not just about chatting over coffee like friends,”...
5 Tips for Successful Strategic Planning
When the end of the year approaches, business leaders everywhere think about strategic planning—looking back at this year’s performance and determining how to make the next year just as (and hopefully more) successful. For many, a new year signifies not only a fresh...
4 Tips for Communication Planning
Amid the hustle and bustle of annual strategic business planning, many organizations fail to properly consider and define their marketing plans. While marketing planning may be a subset of the overall business plans, it requires a rigor all its own. Many business...
Why You Should Employ OGSM in Planning
It’s that time of year when business leaders and their teams scramble to fill out templates, create Power Point presentations, and attend what seem like endless meetings all in an attempt to comply with the company’s strategic planning process. In many cases, however,...
4 Keys To Keeping A Maverick’s Heart: Never Losing The Magic Of A Company’s Founders
Legend has it that Apple’s Steve Jobs killed projects at the tech giant for one purpose — to birth a new one. Jobs recognized that some level of dissatisfaction exists in every market and capitalizing on that dissatisfaction was the root of his genius. He proved that...
Voice Of The Leader: Five Light Bulb Moments That Illuminate Strategy Development
Continuing our Voice of the Leader series around OGSM* interviews, we asked leaders from organizations around North America to share their breakthrough moment experiences in using OGSM as their strategy development framework. Question: Did you have a light bulb moment...
Partner Profile On Craig Berkowitch: ‘Focus Like A Laser’
ArchPoint is pleased to announce the appointment of Craig Berkowitch as a partner. As a member of ArchPoint’s headquarter team, Berkowitch will lead strategic growth initiatives within ArchPoint’s marketing and branding division and lead management consulting...
The Courage To Lead – Part 2
In part one of this series we touched on leaders believing and trusting in their organizations using vision and enduring values. These set up the guardrails by which managers lead. But how do you, as a leader, work within these guardrails? We would suggest, especially...