The Complete Guide to Strategic Planning and OGSM
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Recent ArchPoint Publications
5 Steps to rock-solid Strategies (the S in OGSM)
OGSM Series: The S This article is the third in a series focusing on each component of the OGSM framework. The goal is to break down the framework, sharing the purpose and development process of each element. We hope providing a deep dive into the functionality of the...
The art of goal-setting (the G in OGSM)
OGSM Series: The G This article is the second in a series focusing on each component of the OGSM framework. The goal is to break down the framework, sharing the purpose and development process of each element. We hope providing a deep dive into the functionality of...
How to write a great objective statement (the O in OGSM)
OGSM Series: The O This article is the first in a series focusing on each component of the OGSM framework. The goal is to break down the framework, sharing the purpose and development process of each element. We hope providing a deep dive into the functionality of the...
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Four Tips for Execs with the Guts for Culture Change
We’ve all heard the old adage erroneously attributed to management guru Peter Drucker that “culture eats strategy for breakfast.” In fact, many studies do show a direct correlation between organizational culture and business performance. But if culture is more important than strategy, why are so many resources expended creating strategy while relatively few are spent […]
Making Strategy Stick: How to Master Sustainable Change
As an aviation enthusiast and engineer, many things make more sense to me when compared to what I know about flying. I look at strategic planning like a company taking off into the sky on a journey to an exotic destination. Everyone breathes a sigh of relief as they settle in for the flight after […]
Marketing in the Experience Economy: 5 Ways to Ensure Your Brand is Experiential
We live in a digitally focused world that craves experiences. Just think for a minute about your own day so far. If you’re like most of us, you started your day with a news feed of stories and video clips curated by an algorithm that knows you better than you know yourself. Next, you probably […]
Why and How to Invest in Digital Marketing
The complexity of today’s marketing ecosystem can be overwhelming considering the various components, the fact that each is vying for limited marketing dollars and that ROI on those dollars is never guaranteed (and often hard to predict). When developing a strategy, the 2016 brand executive has to balance what history has proven effective, how consumers […]
Straight Talk from a Millennial
One google search of the word “Millennial” will bring up hundreds, if not thousands of articles on Millennials in the workplace. Articles about how we (yes, I’m one of them) want to be managed, what we need in order to feel valued and what we demand of you (the Baby Boomer or Generation Xer). What […]
How to Create a Culture of Customer Service
My OGSM Tour | January 8, 2016
Join us for a 30-minute tour of the new and improved version of our cloud-based strategy execution tool, MyOGSM.com. Watch the tour and receive a free 3-month trial of the tool. January 8th, 2016, 1:00 – 1:30 pm EST. Click here to register! OGSM & MyOGSM.com OGSM, short for Objectives, Goals, Strategies and Measures, is […]
Truth About Sales: It’s More Than Just Coffee and Small Talk
“Don’t they realize that sales is not just about chatting over coffee like friends,” thinks the CEO, frustrated with a recent conversation over his sales teams’ expense reports. “Don’t they realize that sales is not just about chatting over coffee like friends,” thinks the account manager, frustrated after listening to his regional manager pass on […]
5 Tips for Successful Strategic Planning
4 Tips for Communication Planning
Amid the hustle and bustle of annual strategic business planning, many organizations fail to properly consider and define their marketing plans. While marketing planning may be a subset of the overall business plans, it requires a rigor all its own. Many business leaders do not understand how the marketing plan fits within the larger business […]